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Honours

112

UCAS points required

3 Years

Attendance

N591

UCAS code

Dr Daragh Minogue

Programme Director for Communications

Email | 020 8240 4111

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In a world where technological and social developments are changing the way people interact on an almost daily basis, the importance of effective communication skills has never been higher.

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Why study Communications and Marketing?

This ambitious degree - designed in consultation with leading figures in the marketing and communications industries - aims to give you the most up-to-date and effective insight into the world of media relations, the business of marketing and its application in the modern workplace.

The phenomenal growth of the communications and marketing industries presents a huge opportunity for graduates, equipped with the correct skills and knowledge, to make an impact in a wide variety of industries and professions.

On this course you will learn about the theory of communications and the most effective techniques to put across your message. You will learn about consumer behaviour, branding, customer relationships and digital communications. You will also learn to think analytically, strategically and creatively through a series of exciting practical projects designed by industry professionals.

This course looks to help you acquire the most relevant knowledge and skills, learn how to use them effectively and put them into practice in the real world, opening up exciting career opportunities.

Why St Mary's?

By studying Communications and Marketing at St Mary's University you will be part of a lively and diverse learning environment. You are encouraged to join student clubs, attend public lectures and other events that enable you to network and develop your learning beyond your undergraduate studies.

The BA (Hons) Communications and Marketing degree course is built around the same common core as four other related courses also on offer at St Mary’s. You can choose modules enabling you to qualify for the award of a degree in Communications and Marketing or specialise in:

These courses share a common first year, allowing you to modify your pathway at the beginning of year two to reflect your particular interests, strengths and career choices.

In addition to classroom learning, you will have the opportunity to use our media studios and technical equipment to develop your practical skills. You will also have the option to study abroad.

The course is taught by leading academics in the field and industry professionals in an open and friendly environment, with emphasis given to supporting you as an individual.

We work hard to help you to develop your employability skills and this degree programme will allow you to secure meaningful work experience in a range of exciting businesses in London.

Teaching methods

In keeping with the diversity of our student cohort, we use a range of teaching methods across all courses. The most frequent method is a one-hour lecture, followed by smaller seminar discussion groups and practical workshops that allow for further in-depth study and the development essential skills.

Other commonly used methods include film screenings, student presentations and guest talks by industry speakers. Field trips to relevant external organisations will also be offered.

You will have access to regular one-to-one tutorials, particularly in the planning stages of essays. For final major projects or dissertations, you will be allocated dedicated project supervisors that you can use as a reference point and resource for your work.

Lecture notes and backup information about all aspects of the course can be found online for catch-up purposes and members of staff also use social media to share relevant course and career information.

Assessment methods

Modules are normally assessed by a combination of one written assignment and one practical assignment.

You will get the opportunity to undertake your own research, give presentations, design and produce marketing campaigns. Your final project can be either a written dissertation or practically based assignment (e.g. a website, a film or marketing campaign). In the final stage of the course, students are encouraged to take up a work placement, which will count towards your final grade.

Key facts

  • The course is taught by a mix of academic staff and industry professionals, offering the best possible balance of academic and practical expertise
  • It is part of a wider range of communications-based degree courses, backed up by a whole department
  • Communications and Marketing has been designed in collaboration with leading media and communications industry professionals, incorporating the essential skills and knowledge employers are looking for in newly qualified graduates
  • Our historic campus in Twickenham is easily accessible from central London by public transport
  • Options to study abroad and undertake industry work placements
  • 95% success rate for graduates finding employment or further study within six months (HESA, 2016).
Please note: this programme is subject to validation.

Course content



Year one

  • The Media Industries  Core
  • Consumer & Audience Behaviour Core
  • Contemporary Marketing Practice Core
  • Principles and Practice of Communications Core
  • Sport, Media and Culture Optional
  • Media Production Optional
View all modules

Year two

  • Behavioural Economics Core
  • Entrepreneurship and Professionalism  Core
  • Marketing Strategy Core
  • Popular Culture and Business Core
  • Research in Communications and Marketing Core
  • Multimedia Production Optional
View all modules

Year three

  • Ethics in Communication and Marketing Core
  • Final Project Core
  • Global Social and Economic Trends Core
  • Data Visualisation: Critical Analysis & Presentation Optional
  • Entrepreneurial and Online Journalism Optional
  • Responsive Design Optional
View all modules
Please note: all information is correct at the time of publication. However, course content is regularly updated and this may result in some changes, which will be communicated to students before their programme begins. Modules listed may either be core or optional; you may not be able to study all your first choice modules.

Career opportunities

The skills and knowledge acquired on this degree will ensure that you can secure employment in the communications and marketing industries and a range of other sectors where multimedia production, design and marketing skills are in high demand.

This could be a charity, a media relations company or a major international brand. The work experience opportunities that we offer will greatly enhance your CV and aims to give you a head start in the workplace.

    The Careers Service has more information on careers and postgraduate study options available to Communications and Marketing students who have started their studies at St Mary’s.

    There is also the opportunity to undertake a work placement as part of your degree. The Centre for Workplace Learning offers work-related modules that can be embedded within your studies.

    Facilities

    View all facilities

    Fees and funding

    Home/EU: £9,250
    International: £11,220

    The tuition fees listed on this page are for the 2018/19 academic year.

    For information on fees for other academic years - along with information about financing your studies - please check the Fees & Funding section.

    Additional costs

    Your tuition fee will cover the cost of all mandatory elements of your programme.

    Additional costs could be incurred depending on optional modules chosen and other projects undertaken. For further information about additional costs please contact daragh.minogue@stmarys.ac.uk.

    Further information

    UCAS Application Timeline