This course is centred around developing your knowledge of data-driven communications and focuses on how data analytics has become essential to marketing.
Why study Communications, Data Analytics and Marketing?
The communications and marketing industries have grown rapidly in recent years, presenting a tremendous opportunity for graduates.
This unique course will teach you about the significance of data analytics and how it's reshaping media relations and marketing. You will learn about the ethical concerns around the use of 'big data', but also develop your own data research skills to create effective marketing campaigns across multiple media platforms.
You will learn about consumer behaviour, branding, customer relationships and digital communications. The degree will enable you to think analytically, strategically and ethically through a series of exciting practical projects that have been designed by industry professionals.
Real world scenarios are used to encourage the implementation of skills you've learnt in an effective way that can open up exciting career opportunities.
Why St Mary's?
We encourage you to join student clubs and attend public lectures and events to enable you to network and develop beyond your studies.
Our Communications, Data Analytics and Marketing degree shares a joint foundation with four other communications courses. As well as this course, you can select modules that allow you to specialise in:
After sharing a general first year of study, you can switch your pathway at the beginning of year two to reflect your interests, abilities and career preferences.
The Data Analytics and Marketing degree has been designed to reflect that data analysis is in particularly high demand in marketing. To specialise in this area, we offer modules in:
- Text Mining and Social Network Analytics
- Segmentation, Targeting and Market Response Model
- Predictive Analytics
The course is taught in an open and friendly environment by leading academics in the field and industry specialists. Emphasis is given to supporting you as an individual and we work hard to help you to develop employability skills. This degree programme allows you to secure meaningful work experience in a range of exciting industries in London.
We use a range of teaching methods across all our courses. Most frequently used on this course is a series of one-hour lectures that are followed by smaller seminar discussion groups and practical workshops.
Film screenings, student presentations and guest lectures by industry speakers are also used. Field trips to relevant external organisations are also offered.
You will have access to regular one-to-one tutorials, notably when in the planning stages of essays and projects. You will be allocated dedicated project supervisors that you can use as a reference point and resource.
Each module is usually assessed through one written assignment and one practical assignment. You will also undertake your own research, give presentations, design and produce media campaigns.
Your final project can be either a written dissertation or practical-based assignment (such as a big data project and/or a multimedia marketing campaign). In the final stage of the course, we encourage you to take up a work placement that will count towards your final grade.
- The course is taught by a mix of academic staff and industry professionals, offering a balance of academic and practical expertise
- It is part of a wider range of communications-based degree courses, backed up by a whole department
- Designed in collaboration with leading media and communications industry professionals, incorporating the essential skills and knowledge employers are looking for in newly qualified graduates
- 95% success rate for graduates finding employment or further study within six months (HESA, 2016)
- Our historic campus in Twickenham is easily accessible from central London by public transport
- Options to study abroad and undertake industry work placements