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Sept 2020

Start date


UCAS code

3 Years



UCAS points
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UCAS points
View all requirements

Dr Jon Hackett
Dr Jon Hackett

Programme Director - Film and Communication
020 8240 4174

Apply now

This course is centred around developing your knowledge of data-driven communications and focuses on how data analytics has become essential to marketing.

Communications, Data Analytics and Marketing video

Why study Communications, Data Analytics and Marketing?

The communications and marketing industries have grown rapidly in recent years, presenting a tremendous opportunity for graduates.

This unique course will teach you about the significance of data analytics and how it's reshaping media relations and marketing. You will learn about the ethical concerns around the use of 'big data', but also develop your own data research skills to create effective marketing campaigns across multiple media platforms.

You will learn about consumer behaviour, branding, customer relationships and digital communications. The degree will enable you to think analytically, strategically and ethically through a series of exciting practical projects that have been designed by industry professionals.

Real world scenarios are used to encourage the implementation of skills you've learnt in an effective way that can open up exciting career opportunities.

Why St Mary's?

We encourage you to join student clubs and attend public lectures and events to enable you to network and develop beyond your studies.

Our Communications, Data Analytics and Marketing degree shares a joint foundation with four other communications courses. As well as this course, you can select modules that allow you to specialise in:

After sharing a general first year of study, you can switch your pathway at the beginning of year two to reflect your interests, abilities and career preferences.

The Data Analytics and Marketing degree has been designed to reflect that data analysis is in particularly high demand in marketing. To specialise in this area, we offer modules in:

  • Text Mining and Social Network Analytics
  • Segmentation, Targeting and Market Response Model
  • Predictive Analytics

The course is taught in an open and friendly environment by leading academics in the field and industry specialists. Emphasis is given to supporting you as an individual and we work hard to help you to develop employability skills. This degree programme allows you to secure meaningful work experience in a range of exciting industries in London.

Key facts

  • The course is taught by a mix of academic staff and industry professionals, offering a balance of academic and practical expertise
  • It is part of a wider range of communications-based degree courses, backed up by a whole department
  • Designed in collaboration with leading media and communications industry professionals, incorporating the essential skills and knowledge employers are looking for in newly qualified graduates
  • 95% success rate for graduates finding employment or further study within six months (HESA, 2016)
  • Our historic campus in Twickenham is easily accessible from central London by public transport
  • Options to study abroad and undertake industry work placements

QUIZ: Which communications degree should you study at St Mary's?

Course content

Year one

  • Principles and Practices of Communications Core
  • The Media Industries Core
  • Consumer and Audience Behaviour Core
  • Contemporary Marketing Practice Core
  • Digital Production Optional
  • Design and Visual Narratives Optional
  • Digital Marketing and Data Insights Optional
  • Sport, Culture and History Optional

Year two

  • Entrepreneurship and Professionalism Core
  • Marketing Strategy and Implementation Core
  • Research Methods in Social Sciences Core
  • Practical Data Analytics Core
  • Behavioural Economics Optional
  • Popular Culture and Business Optional
  • Managing Sports Events Optional

Year three

  • Ethics in Communications and Marketing Core
  • Global and Social Economic Trends Core
  • Data Visualisation: Critical Analysis and Presentation Core
  • Independent Study Project Core option
  • Independent Study Project Core option
  • Political Communication Optional
  • Industry Placement Optional
  • Building a Start-up Business Optional
  • Entrepreneurial and Online Journalism Optional
  • Responsive Design Optional
  • Sports Marketing Campaign Optional
Please refer to the programme specification document for a summary of the programme.

Career opportunities

The skills and knowledge acquired on this degree will ensure that you can secure employment in the communications and marketing industries and a range of other sectors where multimedia production, design and marketing skills are in high demand.

This could be a charity, a media relations company or a major international brand. The work experience opportunities that we offer will greatly enhance your CV and aims to give you a head start in the workplace.

    The Careers Service has more information on careers and postgraduate study options available to Communications, Data Analytics and Marketing students who have started their studies at St Mary’s.

    There is also the opportunity to undertake a work placement as part of your degree. The Centre for Workplace Learning offers work-related modules that can be embedded within your studies.

    How the degree is taught

    Teaching methods

    We use a range of teaching methods across all our courses. Most frequently used on this course is a series of one-hour lectures that are followed by smaller seminar discussion groups and practical workshops.

    Film screenings, student presentations and guest lectures by industry speakers are also used. Field trips to relevant external organisations are also offered.

    You will have access to regular one-to-one tutorials, notably when in the planning stages of essays and projects. You will be allocated dedicated project supervisors that you can use as a reference point and resource.

    Assessment methods

    Each module is usually assessed through one written assignment and one practical assignment. You will also undertake your own research, give presentations, design and produce media campaigns.

    Your final project can be either a written dissertation or practical-based assignment (such as a big data project and/or a multimedia marketing campaign). In the final stage of the course, we encourage you to take up a work placement that will count towards your final grade.


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    Fees and funding

    2020/21 fees

    • Home/EU: £9,250*
    • International: £12,250

    2019/20 fees

    • Home/EU: £9,250*
    • International: £11,750

    * Please note: These fees are annual and may increase in line with inflation each year subject to the Governments review of Higher Education Funding.

    Information about tuition fees, student loans and funding your studies can be found within our fees and funding section.

    The UK Government has confirmed that EU applicants starting in 2019 or 2020 remain eligible for 'home fee status' and can access financial support.

    Additional costs

    Your tuition fees will cover the cost of all mandatory elements of your programme.

    Additional costs could be incurred depending on optional modules chosen and other projects undertaken. For further information about additional costs please contact

    Further information

    UCAS Application Timeline