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This course is centred around developing your knowledge of data-driven communications and focuses on how data analytics has become essential to marketing.

  • Options to study abroad and undertake industry work placements.
  • The programme is designed in collaboration with leading media and communications industry professionals.
  • The degree has been designed to reflect that data analysis is in particularly high demand in marketing.
Communications, Data Analytics and Marketing video

Why study Communications, Data Analytics and Marketing?

The communications and marketing industries have grown rapidly in recent years, presenting a tremendous opportunity for graduates.

This unique course will teach you about the significance of data analytics and how it's reshaping media relations and marketing. You will learn about the ethical concerns around the use of 'big data', but also develop your own data research skills to create effective marketing campaigns across multiple media platforms.

You will learn about consumer behaviour, branding, customer relationships and digital communications. The degree will enable you to think analytically, strategically and ethically through a series of exciting practical projects that have been designed by industry professionals.

Real world scenarios are used to encourage the implementation of skills you've learnt in an effective way that can open up exciting career opportunities.

Why St Mary's?

We encourage you to join student clubs and attend public lectures and events to enable you to network and develop beyond your studies.

Our Communications, Data Analytics and Marketing degree shares a joint foundation with four other communications courses. As well as this course, you can select modules that allow you to specialise in:

After sharing a general first year of study, you can switch your pathway at the beginning of year two to reflect your interests, abilities and career preferences.

The Data Analytics and Marketing degree has been designed to reflect that data analysis is in particularly high demand in marketing. To specialise in this area, we offer modules in:

  • Text Mining and Social Network Analytics
  • Segmentation, Targeting and Market Response Model
  • Predictive Analytics

The course is taught in an open and friendly environment by leading academics in the field and industry specialists. Emphasis is given to supporting you as an individual and we work hard to help you to develop employability skills. This degree programme allows you to secure meaningful work experience in a range of exciting industries in London.

QUIZ: Which communications degree should you study at St Mary's?

Entry requirements

96-112 UCAS points required

BBC - CCC

A Levels

DMM - MMM

BTEC Extended
Diploma

View alternative requirements

Additional requirement information

80 UCAS points should include at least two B grades at A Level (or equivalent).

To calculate your expected UCAS points, please use the UCAS Tariff calculator.

Requirements for other qualifications (including BTECs, Irish Highers, Scottish Highers, International Baccalaureates and Access Courses) are also available. For more information please email apply@stmarys.ac.uk.

We will make you an offer if you are within the tariff band range and you meet subject-specific requirements (where applicable).

For undergraduate programmes we will take into account subjects studied at Level 3, your GCSEs (or equivalent) profile, relevant non-academic achievements outlined in your personal statement, references and your motivation for study.

International requirements

International students should check our country-specific pages for equivalents. If English is not your first language you will need to achieve an IELTS score of 6.0 overall with no less than 5.5 in any section (or equivalent).

We now accept IELTS Indicator test results as proof of your English language level.

Course content



Year one

  • Principles and Practices of Communications Core
  • The Media Industries Core
  • Consumer and Audience Behaviour Core
  • Contemporary Marketing Practice Core
  • Digital Production Optional
  • Design and Visual Narratives Optional
  • Digital Marketing and Data Insights Optional
  • Sport, Culture and History Optional

Year two

  • Entrepreneurship and Professionalism Core
  • Marketing Strategy and Implementation Core
  • Research Methods in Social Sciences Core
  • Practical Data Analytics Core
  • Behavioural Economics Optional
  • Popular Culture and Business Optional
  • Managing Sports Events Optional

Year three

  • Ethics in Communications and Marketing Core
  • Global and Social Economic Trends Core
  • Data Visualisation: Critical Analysis and Presentation Core
  • Independent Study Project Core option
  • Independent Study Project Core option
  • Political Communication Optional
  • Industry Placement Optional
  • Building a Start-up Business Optional
  • Entrepreneurial and Online Journalism Optional
  • Responsive Design Optional
  • Sports Marketing Campaign Optional

Please note: it is possible that a module listed on the website will not be able to run due to reasons beyond our control. For more information please refer to our course information disclaimer.

Career opportunities

The skills and knowledge acquired on this degree will ensure that you can secure employment in the communications and marketing industries and a range of other sectors where multimedia production, design and marketing skills are in high demand.

This could be a charity, a media relations company or a major international brand. The work experience opportunities that we offer will greatly enhance your CV and aims to give you a head start in the workplace.

Most of the optional work placements take place in the Greater London area. Some might be in central London, but there are also a number of suitable Communications and Marketing organisations in west London.

The Careers Service has more information on careers and postgraduate study options available to Communications, Data Analytics and Marketing students who have started their studies at St Mary’s.

How the degree is taught

Teaching methods

You'll be taught on our beautiful and historic campus located in Twickenham, London.

We use a range of teaching methods across all our courses. Most frequently used on this course is a series of one-hour lectures that are followed by smaller seminar discussion groups and practical workshops.

Film screenings, student presentations and guest lectures by industry speakers are also used. Field trips to relevant external organisations are also offered.

You will have access to regular one-to-one tutorials, notably when in the planning stages of essays and projects. You will be allocated dedicated project supervisors that you can use as a reference point and resource.

Most classes range from around 15 to 40 students. Seminars will have a maximum of around 30  students, but will usually be 20 or fewer. For some modules there will be large lecture cohorts of up to 190 students, with smaller seminar groups.

Teaching breakdown

Learning on the course is made up through a combination of:

  • Contact time: 23%
  • Work-based learning: 2%
  • Guided learning: 33%
  • Independent study: 42%

Independent study is a key feature of your degree and is crucial to furthering your knowledge.

You will receive your timetable a week before teaching is due to start at the latest.

Assessment methods

Each module is usually assessed through one written assignment and one practical assignment. You will also undertake your own research, give presentations, design and produce media campaigns.

Your final project can be either a written dissertation or practical-based assignment (such as a big data project and/or a multimedia marketing campaign). In the final stage of the course, we encourage you to take up a work placement that will count towards your final grade.

Feedback

We adhere to the university’s policy of providing feedback on assessments within three weeks.

See how your final degree mark is calculated...

Compensated passes

Please refer to the information on compensated passes throughout your degree as outlined in the academic regulations.

Fees and funding

2020/21 fees

  • Home/EU: £9,250*
  • International: £12,250

* Please note: These fees are annual and may increase in line with inflation each year subject to the Governments review of Higher Education Funding.

Information about tuition fees, student loans and funding your studies can be found within our fees and funding section.

The UK Government has confirmed that EU applicants starting in 2020 remain eligible for 'home fee status' and can access financial support.

Additional costs

The degree provides essential learning resources via our Library and specialist equipment is available via our Mac suites and technicians. This is so that you don't need pay extra for these resources, though you may wish to buy some textbooks to have your own copies.

You might have to pay travel costs for transport to work placements. The University will generally try to reimburse public transport costs for field trips.

Scholarships

A range of scholarships and bursaries are available to new undergraduate students. This includes:

Living costs

A guide to your living costs has been created by our Student Funding Team.

Accommodation costs vary depending on whether you opt for an en suite room and on-site catering. Take a look at our accommodation options and the prices you can expect to pay.

Facilities

View all facilities

Further information

Dr Jon Hackett profile photo Dr Jon Hackett
Programme Director - Film and Communication

jon.hackett@stmarys.ac.uk

Robin Birn Robin Birn
Module Convenor

robin.birn@stmarys.ac.uk

Charles Little Charles Little
Senior Lecturer - Sports Management

charles.little@stmarys.ac.uk

Dr Daragh Minogue profile photo Dr Daragh Minogue
Principal Lecturer and Course Leader - Sport Journalism

daragh.minogue@stmarys.ac.uk

Damian O'Byrne profile photo Damian O'Byrne
Programme Director (Foundation Year Lead)

damian.obyrne@stmarys.ac.uk

Bruce Rigal profile photo Bruce Rigal
Head of Department - Business, Law and Society

bruce.rigal@stmarys.ac.uk

Dr Maria Mellins profile photo Dr Maria Mellins
Senior Lecturer - Film and Screen Media and Criminology and Sociology

maria.mellins@stmarys.ac.uk


Find out more

Visit the campus

Open days

Attending an open day is a fantastic opportunity to get an insight into what life is like as a St Mary's student. During the day you'll have the chance to:

  • Speak to current students to hear about their experiences so far
  • Meet your future academics to put a name and a face to who you'll be learning from
  • Take a tour of the University and the on-campus accommodation options
  • Get involved with activities going on across campus as you explore new surroundings

Book your place now

Campus tours

There are plenty of opportunities for you to explore the campus, even if you can't make it to an Open Day.

We run campus tours every Wednesday at 12pm. If you'd like to join us for one of these tours please register your place for your preferred day.

Communications, Data Analytics and Marketing video

Virtual tour

We know that for it's important to you to see where you'll be living and studying before you make your decision. However, we also know that for many people it's not always easy to make it to the campus.

That's why we've developed a virtual tour of campus, allowing you to explore that facilities and the beautiful views that we have to offer.

Launch the virtual tour

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