This course is centred around developing your knowledge of data-driven communications and focuses on how data analytics has become essential to marketing.
- Options to study abroad and undertake industry work placements.
- The programme is designed in collaboration with leading media and communications industry professionals.
- The degree has been designed to reflect that data analysis is in particularly high demand in marketing.
- Guest lectures by industry professionals.
Why study Communications, Data Analytics and Marketing?
The communications and marketing industries have grown rapidly in recent years, presenting a tremendous opportunity for graduates.
This unique course will teach you about the significance of data analytics and how it's reshaping media relations and marketing. You will learn about the ethical concerns around the use of 'big data', but also develop your own data research skills to create effective marketing campaigns across multiple media platforms.
You will learn about consumer behaviour, branding, customer relationships and digital communications. The degree will enable you to think analytically, strategically and ethically through a series of exciting practical projects that have been designed by industry professionals.
Real world scenarios are used to encourage the implementation of skills you've learnt in an effective way that can open up exciting career opportunities.
Why St Mary's?
We encourage you to join student clubs and attend public lectures and events to enable you to network and develop beyond your studies.
Our Communications, Data Analytics and Marketing degree shares a joint foundation with four other communications courses. As well as this course, you can select modules that allow you to specialise in:
After sharing a general first year of study, you can switch your pathway at the beginning of year two to reflect your interests, abilities and career preferences.
The Data Analytics and Marketing degree has been designed to reflect that data analysis is in particularly high demand in marketing. To specialise in this area, we offer modules in:
- Text Mining and Social Network Analytics
- Segmentation, Targeting and Market Response Model
- Predictive Analytics
The course is taught in an open and friendly environment by leading academics in the field and industry specialists. Emphasis is given to supporting you as an individual and we work hard to help you to develop employability skills. This degree programme allows you to secure meaningful work experience in a range of exciting industries in London.
About the Placement Year
A placement year enables students to undertake a year of experience in an organisation between their second and final year. It is a substantial piece of paid experience where you can make a real contribution to your employer and it can really make you stand out from the crowd!
It will also enable you to:
- Apply the knowledge and skills you gain from your course in a work setting
- Build your commercial awareness and insights into organisations and industries you might want to work in.
- Develop your professional skills through company training, networking skills and confidence in the workplace
- Get some great experience for future job applications or even land a graduate job!
Support from St Mary’s every step of the way.
Securing a placement can really help you develop your job search skills and the Employability Service placement and careers teams can support you to find and apply for available opportunities. You will need to attend some preparatory workshops which will explain all aspects of the placement year and give you the skills to find the placement of your choice. With access to our jobs board, careers events and employer contacts you will be able to approach companies confidently and find the right opportunity for you.
Please note: in the event that you cannot secure a placement you will be able to transfer onto the 3 year version of your degree programme.
Communications, Data Analytics and Marketing is also available as an undergraduate degree with a foundation year for those who do not have the grades to access higher education in the traditional way.
Once you successfully complete the foundation year you can choose to study Communications, Data Analytics and Marketing with a placement year.
QUIZ: Which communications degree should you study at St Mary's?
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