Sports Communications and Marketing (with a Foundation Year) BA (Hons)

Year two

• Entrepreneurship and Professionalism  Core

Entrepreneurship and Professionalism

(Core)

On this module, students will gain the necessary knowledge and practical skills to enter the world of work (e.g. freelancing, self-employment and small business start-ups in the creative industries). This will include: the legal processes of setting up a small production company; preparing business plans and financial forecasts for investors; bidding for creative projects; resource management and developing entrepreneurial skills. By the end of the module, students will have gained valuable commercial awareness and experience in business management, both of which are vital for employability.

20 Credits

• Marketing Strategy Core

Marketing Strategy

(Core)

In order for a business to survive or grow it needs to employ marketing techniques as part of a strategy to generate awareness, interest desire and then action. This module looks at current approaches and techniques for managing the development and implementation of marketing strategies. Sessions cover various marketing models that are used in business and public service and the analytical tools that help marketing managers make effective and important marketing decisions.

20 Credits

• Popular Culture and Business Core

Popular Culture and Business

(Core)

This module explores the relationship between popular culture and the business world. It will examine the cultural industries that are responsible for producing, distributing and exhibiting media texts. Different conceptual approaches to popular culture are considered in order to critically evaluate media representations of business and commerce and how the business world shapes popular culture.

20 Credits

• Research in the Social Sciences Core

Research in the Social Sciences

(Core)

This module provides an overview of the research methods employed in the marketing and communications industries as a learning gateway for students to develop their own research projects in their final year. Students will learn about industry research methods as well as the academic research methods commonly employed in the social sciences, arts and humanities. This approach will enable our students to critically compare the strengths and limitations of a range of qualitative and quantitative research methods employed in different contexts.

20 Credits

• Sports Journalism and Media Relations Core

Sports Journalism and Media Relations

(Core)

This module will introduce students to the theory and practice of sports journalism and public relations. Students will learn about the principles and practices of sports journalism and how the sports media works with sports organisations, commercial sponsors and the PR industry. It draws on current industry practice and the latest applied research in journalism training to develop a large toolbox of transferable skills required in digital sports communications. Students will have the opportunity to produce a portfolio of multimedia content that reflects current industry practice.

20 Credits

• Behavioural Economics Optional

Behavioural Economics

(Optional)

Do people act in a rational manner? This module introduces students to some of the most fascinating human and behavioural insights accumulated by the marketing and communications industries. It combines behavioural psychology with economic analysis. Students will explore the contrast between what rational agents are supposed to do, according to standard economic theory, and how humans actually behave.

20 Credits

• Multimedia Production Optional

Multimedia Production

(Optional)

A practical module that will develop the creative and technical skills in audiovisual production (e.g. making videos and infographics). The students will learn about the importance of story telling and visual communication by working to an industry designed brief.

20 Credits

• Practical Data Analysis Optional

Practical Data Analysis

(Optional)

Building on the knowledge acquired in previous core modules (specifically Consumer and Audience Behaviour, Behavioural Economics and Research Methods), students on this module will engage with industry professionals in an series of applied data analysis exercises to explore how it is used by businesses and marketing professionals. This will include learning data segmentation and data mining techniques.

20 Credits

• Study abroad option Optional

Study abroad option

(Optional)

Module information coming soon.

• Web Design Optional

Web Design

(Optional)

Students on this practical module will be introduced to the principles of information design and how to produce immersive content for divergent audience needs. The focus is on the design and usability of a website.  

20 Credits