Using Insight to Transform the World’s First Modern Police Force - Sam Salama

Time: Doors open at 4:30pm | Speaker begins at 5pm
Location: Senior Common Room

Everyone is welcome! Whether you are a student, clinic alum, local business owner, corporate partner, or faculty member, we would love to see you there. Come for the insights, stay for the conversation.

Sam Salama is the Insights Lead at the Metropolitan Police, where he leverages research to drive the strategy and effectiveness of the Met’s communications and public engagement. Prior to taking on this role, Sam spent years in agency environments leading mixed-methods research projects for a portfolio of major global brands. Beyond his work at the Met, he serves on the Market Research Society (MRS) Board and is the founder of ‘Uncommon Thread’—a free library of inspiration designed to help researchers tap into creative thinking.

In this session, Sam demonstrates how the Met is leveraging AI to turn complex research into actionable strategy—boosting communication effectiveness, driving smarter public engagement, and unlocking fresh, data-driven insights.

To secure a place, please email businessclinic@stmarys.ac.uk