Andrew Keyt to Launch New Book at St Mary's

The School of Management and Social Sciences at St Mary’s University, Twickenham is set to host the launch of business strategist Andrew Keyt’s new book Myths & Mortals on 21st October. Keyt, an internationally known business strategist and succession planning expert, will answer questions from the audience on Myths & Mortals which provides insights and strategies for successors of family businesses. In ground-breaking research, Keyt interviewed more than 25 successors of family business legends including Massimo Ferragamo, Bill Wrigley Jr., Christie Hefner, and John Tyson to find out how they overcame the challenges successors commonly face. Keyt has established a reputation globally for his exceptional ability to accurately advise large family owned businesses, resolve family conflict and restore communication. Andrew Keyt said, “Successors to family businesses often find themselves in the shadow of their parents making it difficult to establish credibility in the family business and tap into their own strengths. The stress of emulating a parent begins to clash with who they are and who they want to be as a leader. My book shows you how to establish credibility, take your place at the head of the table, and run your business your way. I look forward to visiting St Mary’s for the launch.” The event will begin with a drinks reception at 6pm on the 21st October in Waldegrave Drawing Room at the University's Strawberry Hill campus. To attend the event please contact to Louise Mooney, Tel: 020 8240 4018. Email: louise.mooney@stmarys.ac.uk.