Good sports management is nothing without good sports marketing – someone must bring in the participants and the crowds!
Why study Sports Management and Marketing?
This degree is ideal for you if your interest in sports management is mainly related to marketing. Sport marketing is a vibrant part of the sports industry and is a popular career choice for entrants into the sports industry.
If you have studied any aspects of sports or marketing this degree will help you advance your knowledge. Alternatively, if you are new to this area through your interest in sport, we have designed this Sports Management and Marketing degree to allow you to get into the subject matter quickly.
The sports business is truly global. It offers excellent opportunities for graduates to work internationally. Research conducted by Sport England shows that over 440,000 people are employed in sport-related jobs, many of whom are marketers.
A degree in Sports Management and Marketing will help you stand out as a true professional sports marketer, making you particularly attractive to employers in the sports and leisure industries. It will give you the knowledge and skills needed for a career in sports marketing. This degree can help you achieve more as a sports marketer, whether you work in a large or small company; in the private, public or third sector; at home or abroad.
If you are already working in sports or leisure marketing, studying with us will help you understand your sports marketing world and manage in greater depth. Alternatively, if you have already completed a sport-related degree this programme will add a strong sports marketing focus to your armoury.
Why St Mary's?
The sports business is a dynamic and rewarding industry and St Mary’s University is a fantastic place for you to begin your journey. St Mary’s University is a beautiful campus university in West London, with a friendly and professional atmosphere.
London is the centre of the global sports industry, with Sport Business International magazine labeling London as the worlds ‘Ultimate Sports City’ in 2012 and 2014. Where else can students find iconic sports venues such as Wembley stadium, Wimbledon, Lords cricket ground and Twickenham rugby stadium on their doorstep? Our programme gives you the opportunity to visit these internationally-renowned venues during your degree, gaining a practical understanding of how they are managed.
You will be able to immerse yourself in the sporting offered here at St Mary's, where you can join one of our many sports teams and utilise our world-class sporting facilities.
- Guest lectures, seminars and workshops that capitalise on our links with industry
- Fantastic networking opportunities that allow you to make lifelong contacts with our internationally diverse community of students, academics and industry contacts
- Train and compete using our state-of-the-art sport facilities
- Taught on our historic Strawberry Hill campus, with direct public transport links to Central London