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Previous degree required


Distance/blended learning available?


Tier 4 visa

1 Year


Charles Little

Senior Lecturer - Sports Management
020 8240 2381

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Good sports management is nothing without good sports marketing – someone must bring in the participants and the crowds!

Why study Sports Management and Marketing?

This degree is ideal for you if your interest in sports management is mainly related to marketing. Sport marketing is a vibrant part of the sports industry and is a popular career choice for entrants into the sports industry.

If you have studied any aspects of sports or marketing this degree will help you advance your knowledge. Alternatively, if you are new to this area through your interest in sport, we have designed this Sports Management and Marketing degree to allow you to get into the subject matter quickly.

The sports business is truly global. It offers excellent opportunities for graduates to work internationally. Research conducted by Sport England shows that over 440,000 people are employed in sport-related jobs, many of whom are marketers. 

A degree in Sports Management and Marketing will help you stand out as a true professional sports marketer, making you particularly attractive to employers in the sports and leisure industries. It will give you the knowledge and skills needed for a career in sports marketing. This degree can help you achieve more as a sports marketer, whether you work in a large or small company; in the private, public or third sector; at home or abroad. 

If you are already working in sports or leisure marketing, studying with us will help you understand your sports marketing world and manage in greater depth. Alternatively, if you have already completed a sport-related degree this programme will add a strong sports marketing focus to your armoury.

Why St Mary's?

The sports business is a dynamic and rewarding industry and St Mary’s University is a fantastic place for you to begin your journey. St Mary’s University is a beautiful campus university in West London, with a friendly and professional atmosphere.

London is the centre of the global sports industry, with Sport Business International magazine labeling London as the worlds ‘Ultimate Sports City’ in 2012 and 2014. Where else can students find iconic sports venues such as Wembley stadium, Wimbledon, Lords cricket ground and Twickenham rugby stadium on their doorstep? Our programme gives you the opportunity to visit these internationally-renowned venues during your degree, gaining a practical understanding of how they are managed.

You will be able to immerse yourself in the sporting offered here at St Mary's, where you can join one of our many sports teams and utilise our world-class sporting facilities.

Key facts

  • Guest lectures, seminars and workshops that capitalise on our links with industry
  • Fantastic networking opportunities that allow you to make lifelong contacts with our internationally diverse community of students, academics and industry contacts
  • Train and compete using our state-of-the-art sport facilities
  • Taught on our historic Strawberry Hill campus, with direct public transport links to Central London
Please note: this programme is subject to validation.

Course content

If your first degree is in a non-business subject you will study be required to complete the 'Fundamental Principles of Business' module.

Additional optional modules will be available from within the International Business Management degree programme.


  • Fundamental Principles of Business (only offered to applicants with a non-business first degree) Core
  • Consultancy/Applied Research Skills Core
  • Consultancy/Research Project Core
  • Contemporary Issues in Marketing Core
  • Industry Placement: Sports Management in Practice Core
  • Marketing and Sponsorship of Sport Core
  • Responsible Management and Leadership in a Global Economy Core
  • The Sports Business Environment  Core
  • International Finance and Accounting Optional
  • Sport, Globalisation and the Media Optional
Please note: all information is correct at the time of publication. However, course content is regularly updated and this may result in some changes, which will be communicated to students before their programme begins.

Career opportunities

Relevant work experience is vital if you want a career in the sports business, as practical experience in the industry is required for many premium jobs.

London is home to many of the biggest brands in global sport, meaning that the opportunities for internships, placements and jobs in London are some of the best in Britain. We have close ties with many sporting organisations and regularly work with them to arrange student placements.

The Careers Service has more information on graduate careers and part-time work available during your course.

How the degree is taught

Teaching methods

As well as highly interactive lectures, you will be working in groups on case studies. In seminars you will practise the skills you need to be an effective marketing manager, often working with students on our other Master's programmes to give you the experience of working cross-functionally. 

You will be taught by a team that includes award-winning marketers, excellent lecturers, leading researchers and experienced professionals. You will learn using the latest digital resources and techniques.

Assessment methods

You will be assessed in a variety of ways throughout your degree to test knowledge, understanding and skills development.

The programme uses a broad range of assessments including business reports, essays, practical exercises, presentations, case studies and assessed blogs. Wherever possible, you will be assessed using digital methods and online feedback.


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Fees and funding

2018/19 fees

  • Home/EU: coming soon
  • International: coming soon

2019/20 fees

  • Home/EU: coming soon
  • International: coming soon

The UK Government has confirmed that EU applicants for 2019 remain eligible for 'home fee status' and can access financial support.

Alumni discount

A 20% tuition fee discount is available for our alumni (undergraduate and PGCE) planning to study this Master's degree. Those studying for a PGDip of PGCert are not eligible for the discount.


For guidance about financing your studies, including information about government-funded loans, please check out Fees & Funding section.

International Students should check their eligibility for our International Scholarship.

Additional costs

Your tuition fees will cover the cost of all mandatory elements of your programme.

Additional costs could be incurred depending on optional modules chosen and other projects undertaken For further information about additional costs please contact

Further information