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Previous degree required


Distance/blended learning available?


Tier 4 visa

1 Year


Prof Merlin Stone

Professor - Business Management
020 8240 4062

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The world needs good marketers, in private sector companies, in charities and in government. Marketers are needed to change the way customers of all kinds – whether business or individual consumers – buy, recommend, donate, pay their taxes, obey the law, or more generally how they behave, and live, ideally more healthily and happily.

Why study Marketing?

A marketing job is one of the most exciting and challenging jobs you can have. Once you have decided that you are interested in marketing this degree will prepare you for it (particularly if you have done a degree in another subject).

It is also an ideal degree if you have already started your career - whether as a marketer or not - and want to learn more about marketing strategies, models and techniques, and how marketing managers use them to get results.

Studying this programme will prepare you for a great career in marketing. It’s our job at St Mary’s to prepare you to be an outstanding marketer, by helping you learn a wide range of marketing concepts and ideas and how to apply them in real-world scenarios. Above all, it is our job to prepare you in a practical way, helping you to make a smooth transition from studying with us to working in marketing.

This degree has been designed by top marketing practitioners and academics, taking into account what employers need from new marketing recruits. Employers want young marketers who can:

  • Apply marketing ideas and theories in practical situations – whether during the planning or implementation processes
  • Use the latest developments in technology to plan and deliver marketing strategies
  • Understand how ethical principles must be applied in marketing to achieve the best professional management and ethical standards
  • Manage the numbers by understanding how to quantify marketing plans, targets and achievements
  • Know how to build on their strengths and manage their weaknesses
  • Show independence and creativity in identifying and solving problems
  • Continue learning throughout their careers
  • Manage people well and communicate with colleagues clearly and concisely

You will learn to do all these things on this Marketing MSc degree programme.

Why St Mary's?

St Mary’s University is a small, beautiful campus university in London, with a friendly, professional and inclusive atmosphere that our students love. We are located in West London, near some of the largest marketing companies and surrounded by successful small businesses who need marketing expertise and welcome work placements.

We actively encourage research, analysis and debate that highlights your own business experience. We will give you more business experience through your work in consultancy and on placement. This is designed to give you real-world insights that help support your progress as an effective marketer.

As well as your award of Master of Science, you will also receive the Chartered Institute of Marketing’s Certificate in Professional Marketing (subject to validation and you taking the additional preparation and exams).

Key facts

  • Gain Chartered Institute of Marketing’s Certificate in Professional Marketing (subject to validation)
  • Small class sizes and cohorts that offer a supportive and welcoming environment for all learners
  • Exchanges of insights from peers and experienced academics offering real-life experiences of current marketing issues
  • Guest lectures, seminars and workshops that capitalise on our links with industry
  • Fantastic networking opportunities that allow you to make lifelong contacts with our internationally diverse community of students, academics and industry contacts
  • Taught on our historic Strawberry Hill campus, with direct public transport links to Central London
Please note: this programme is subject to validation.

Course content

As well as all the most important theories, ideas and developments in marketing, you will learn how to make yourself a better marketing manager. You’ll learn how to research and understand the behaviour of consumers and industrial customers.

The course includes the module ‘Being a marketing manager’, which gives you all the skills you need to succeed on your marketing placement in the second half of the course. If you are already working in marketing, you can do your placement at your workplace.

You will also work on a major research or consultancy project, exploring a particular market, company or situation using the best research techniques and the latest theories. You can link this with your work placement or current job if it can offer relevant research or study opportunities.

To ensure you are in touch with the latest developments in marketing, you will also learn about contemporary issues in marketing, whatever they may be at the time.

Digital marketing has moved from being a special discipline to taking a central role in marketing. Rather than have modules on digital marketing we have built digital approaches into every aspect of what we teach. We have also built in coverage of how new digital business models disrupt conventional ways of doing business, including what kind of marketing ‘disrupters’ use and how ‘disrupted’ companies need to respond.


  • Fundamental Principles of Business (only offered to applicants with a non-business first degree)
  • Being a Marketing Manager Core
  • Consultancy and Research Skills Core
  • Contemporary Issues in Marketing Core
  • Digital Business Core
  • International Marketing in Practice: Industry Placement Core
  • International Marketing Strategy Core
  • Responsible Management and Leadership in a Global Economy Core
Please note: all information is correct at the time of publication. However, course content is regularly updated and this may result in some changes, which will be communicated to students before their programme begins.

Career opportunities

This degree will give you the knowledge and skills needed to be a successful marketer at home or abroad in companies of all sizes within the private, public or charitable sectors. It builds on contemporary management skills and approaches to give you everything you need to get your first marketing job and then succeed in the profession.

The Careers Service has more information on graduate careers and part-time work available during your course.

How the degree is taught

Teaching methods

As well as highly interactive lectures, you will be working in groups on case studies. In seminars you will practise the skills you need to be an effective marketing manager, often working with students on our other Master's programmes to give you the experience of working cross-functionally. 

You will be taught by a team that includes award-winning marketers, excellent lecturers, leading researchers and experienced professionals. You will learn using the latest digital resources and techniques.

Assessment methods

You will be assessed in a variety of ways throughout your degree to test knowledge, understanding and skills development.

The programme uses a broad range of assessments including business reports, essays, practical exercises, presentations, case studies and assessed blogs. Wherever possible, you will be assessed using digital methods and online feedback.


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Fees and funding

2018/19 fees

  • Home/EU: coming soon
  • International: coming soon

2019/20 fees

  • Home/EU: coming soon
  • International: coming soon

The UK Government has confirmed that EU applicants for 2019 remain eligible for 'home fee status' and can access financial support.

Alumni discount

A 20% tuition fee discount is available for our alumni (undergraduate and PGCE) planning to study this Master's degree. Those studying for a PGDip of PGCert are not eligible for the discount.


For guidance about financing your studies, including information about government-funded loans, please check out Fees & Funding section.

International Students should check their eligibility for our International Scholarship.

Additional costs

Your tuition fees will cover the cost of all mandatory elements of your programme.

Additional costs could be incurred depending on optional modules chosen and other projects undertaken For further information about additional costs please contact

Further information