Business Management and Marketing
BA (Hons)

Financial Decision Making

This module introduces students to methods of research and data collection, data analysis, and some financial mathematics used by decision makers in a business or organisational context. It gives a broad appreciation of the role of key methods and approaches essential to commercial decision-making processes. Emphasis will be placed on the application of essential techniques and methodology, and the interpretation of results. This should help students understand the value and limitations of data and financial information in decision making.

Please note: this module supports your progress towards the CMI Level 5 Diploma in Management and Leadership and the CIMA Certificate in Business Accounting.

Human Resource Management

You can explore the strategic role human resource management (HRM) plays from both an organisational and employee-focused perspective, as part of this Business Management module. You will also gain an appreciation of the selection, training, appraisal and reward of employees which could be useful for your own career ambitions. This module will help you reflect on personal attributes as well as prepare plans for your career. Particular reference will be made to corporate and business environments, drawing upon examples and scenarios from around the world.

Introduction To Management Theory

This module introduces students to the range of thoughts, ideas and approaches used in management. It covers all areas of management including finance, marketing, information systems, organisational culture and international business. Students will learn through practical examples, as well as theoretical analysis, to understand the major issues concerning managers across the business functions. The significance of ethical and responsible behaviours in business and management will also be explored to emphasise the changing nature of management and corporate governance.

Please note: this module supports your progress towards the CMI Level 5 Diploma in Management and Leadership and the CIMA Certificate in Business Accounting.

Organisational Behaviour

This module examines the nature of organisational behaviour from both an individual and corporate perspective. It provides students with a good understanding of work psychology and the important role it plays in managing relationships between colleagues, staff and managers. The module considers the impacts of situational influences and concepts, such as job satisfaction, diversity, work motivation and leadership. Students will gain an appreciation of psychology in professional and business settings. They will also realise the interface of human psychology in the workplace.

Contemporary Marketing Practice

(Core)

The dynamics of the marketing environment, namely buyer behaviour, product pricing and product promotion, are all explored within this module. Students will examine the role marketing communication plays in business and some of the techniques used to generate interest and purchasing decisions. As part of this module, students develop an understanding of the significance of research in market development and product innovation.

Fundamentals of Accounting

This is a core module for all business management programmes and recognises the importance of accounting and solid budgetary control. This module introduces students to the role and nature of financial accounting in business operations and highlights the concepts that encompass responsible financial management. Students will learn to understand key items of information contained in the published financial statements of companies and other organisations. The module includes the preparation of accounting statements, with emphasis on their use, interpretation and limitations.

Please note: this module supports your progress towards the CMI Level 5 Diploma in Management and Leadership, the CIMA Certificate in Business Accounting and the CIPFA Professional Accounting Qualification – Certificate Level.

Marketing Strategy and Implementation

In order for a business to survive or grow it needs to employ marketing techniques as part of a strategy to generate awareness, interest desire and then action. This module looks at current approaches and techniques for managing the development and implementation of marketing strategies. Sessions cover various marketing models that are used in business and public service. Students are also made aware of the integral role social responsibility and ethics has in marketing. They will also discover the analytical tools that help marketing managers make effective and important marketing decisions.

Research Methods in Business and Management

This module provides students with an understanding of research in management and business as preparation for the Level 6 independent research project. Students will be encouraged to consider relevant philosophies, approaches and methodologies in research such as primary and secondary research, self-completion questionnaires and ethnography, and qualitative and quantitative research. Students will consider the role of ethics in research and will learn to apply these methods to a realistic business and management situation.

Being a Marketing Manager

(Core)

You can’t be a good marketing manager just by learning lots about marketing. You must also be able to think and act like a professional marketing manager. This module trains you in the personal, professional and technical skills you need for this and gives you lots of practice in applying them and prepares you for your marketing placement. The skills you need include using information technology to analyse data and create and present powerful presentations for your colleagues and for the outside world, preparing marketing budgets and plans and creating briefs for marketing agencies, and how to work with colleagues in different functions.

Segmentation Analysis

(Optional)

Mass marketing is a thing of the past. In today’s fast-changing and increasingly competitive markets, businesses must be much more targeted when they decide when and where to spend money on marketing. In this module, you’ll learn how to use statistics to analyse customers, sort them into groups and forecast how they will respond to your marketing efforts.

Contemporary Issues in Global Business

The module is designed to provide students with a critical understanding of a select range of issues impacting the business environment, including globalisation, international trade and taxation. The module positions globalisation and the multinational enterprise as inter-linked themes pivotal to understanding and grappling with the challenges and opportunities in the contemporary setting of international business. The module, therefore, provides students with the understanding to appreciate how global issues influence business practice.

• Business Management: Core
• Business Management and Entrepreneurship: Optional
• Business Management and Finance: Optional
• Business Management with Business Ethics: Optional
• International Business Management: Core

International Strategic Management

This module analyses the operation of strategic management in corporate, public and not for profit organisations. The module provides students with a comprehensive understanding of the formulation and development of strategy from both an organisational and individual perspective. Students will consider external factors such as industry trends and environmental impacts. Particular emphasis will be placed on the relationship between corporate strategy and the achievement of competitive advantage

Research Project

Drawing on the research proposal developed in Research in Business and Management students refine and carry out their research proposal and develop a body of work in evidence. As part of the module, they will develop the ability to locate and evaluate, academic literature and business reports. The module will enable students to demonstrate a holistic understanding of business management issues and to exemplify their research, reporting and analytical skills through a significant piece of independent research.

Please note: this module supports your progress towards a CMI Level 5 Diploma in Management and Leadership.

Contemporary Issues in Marketing

(Core)

This module is designed to keep you up to date with the latest developments in marketing. These are coming thick and fast, mainly because of the rapid rate of change stimulated by digital marketing techniques, but also by the disruption in markets that digital technology causes. This module uses the latest research from the teaching team and inputs from visiting senior marketers.

Marketing Consultancy Project

(Core)

Marketers often act as consultants to their organisations, bringing the customer’s perspective into decision-making. You’ll learn that marketers are also big buyers of external consultancy, but must learn to buy consultancy well and interpret it productively. You’ll learn to carry out a marketing consultancy project, which involves not only research, analysis and presentation, but also learning how to manage clients to produce good relationships and results.

Marketing Research and Planning project

(Core)

Researching and producing a practical and implementable marketing plan and a project plan for implementing it is what young marketers are expected by employers to be able to do. This module trains you to do that, usually as a follow-on from your marketing placement and perhaps with your placement company.