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Sept 2020

Start date


UCAS code

3 Years



UCAS points
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UCAS points
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Richard Kidals
Richard Kidals

Programme Director - Business Management

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A marketing job is one of the most exciting and challenging jobs you can have, and Business Management and Marketing is the course to prepare you for it. This degree course will prepare you for a great career in marketing.

Why study Business Management and Marketing?

Our Business Management and Marketing degree course was designed by top marketing practitioners and academics. It takes into account what employers say about new marketing recruits, what they need from them and this programme aims to meet these needs.

Employers want young marketeers who can:

  • Apply marketing ideas and theories in practical situations – whether in planning what to do or in implementing ideas
  • Use the latest technological innovations, including the web and social media, to plan and deliver marketing campaigns
  • Achieve the best professional management and ethical standards and apply them to the marketing world – with colleagues, businesses and customers 

We aim to give you practical experience through our extensive placement and mentoring programmes, which will equip you with hands-on skills and guidance from industry professionals.

Why St Mary's?

St Mary’s is a small and beautiful campus university in London, with a friendly, professional atmosphere. We are near some of the largest marketing companies and surrounded by successful small businesses who need marketing expertise and welcome placements.

You will learn about contemporary issues in marketing (whatever they may be at the time) throughout the degree, making sure you’re in touch with the latest developments in marketing. 

Completion of the degree leads to dual accreditation:

  • Bachelor's degree in Business Management and Marketing
  • Level 5 Diploma in Management and Leadership from the Charted Management Insitute(subject to CMI moderation)

You’ll also receive the Chartered Institute of Marketing’s Certificate in Professional Marketing if you complete the additional preparation and exams (subject to validation).

Key facts

  • Work placement opportunities integrated into the second and third year of the programme
  • Taught on our historic Strawberry Hill campus, just a half hour train journey from Central London

QUIZ: Which business degree should you study at St Mary's?

Course content

In the first year, you’ll learn what makes business tick. You’ll need to understand the financial and economic aspects of business, how to manage people and how to organise for success in order to be a successful marketeer. 

In your second year, you’ll focus strongly on marketing. ‘Being a Marketing Manager’ will give you all the skills you need to succeed on your marketing placement later in the year. You’ll learn how to research and understand the behaviour of consumers and industrial customers and the key elements of marketing theory you need to build a great marketing plan in your third year.

In this year, you will choose between taking either Experience and Employment in Business or Investigation in Employment Practice.

Your final year includes an in-depth research project, exploring a particular market, company or situation using the best research techniques and latest theories. You’ll also do a market research and planning project, producing a plan a company can use to achieve its marketing goals. You’ll be trained in marketing consultancy and taught key concepts that make marketing such a fascinating discipline.

Digital marketing has moved from being a special discipline to taking a central role in marketing. Rather than teaching modules specifically about digital marketing, the course builds digital approaches into every aspect of what you are taught.

We’ve also built in coverage of how new digital business models disrupt conventional ways of doing business, and what kind of marketing “disrupters” use, and how “disrupted” companies need to respond. In doing this, we’ve drawn on the work of our team of researchers who focus on digital business models, how they use information, and their effects on markets.

It is possible to gain professional accreditations and certificate exemptions by successfully completing selected core and optional Business Management and Finance modules.

Year one

  • Contemporary Marketing Practice Core
  • Introduction to Management Theory Core
  • Organisational Behaviour Core
  • Contemporary Business Issues Core
  • Financial Decision Making Core
  • Human Resource Management Core

Year two

  • Research Methods in Business and Management Core
  • Fundamentals of Accounting Core
  • Being a Marketing Manager Core
  • Marketing Strategy and Implementation Core
  • Experience and Employment in Business Core option
  • Investigation in Employment Practice Core option
  • International Management Optional
  • Principles of Entrepreneurship Optional

Year three

  • Research Project Core
  • Contemporary Issues in Marketing Core
  • Ethics in Communications and Marketing Core
  • Marketing Consultancy Project Core
  • International Strategic Management Optional
  • Managing in the Workplace Optional
  • Data Visualisation: Critical Analysis and Presentation Optional
Please refer to the programme specification document for a summary of the programme.

Career opportunities

This degree gives you the knowledge and skills you need to be a great marketer, in a large or small company, in private, public or charitable sectors, at home or abroad. It builds on a great foundation in general management to give you everything you need to get your first marketing job and then succeed in marketing.

The Careers Service has more information on careers and postgraduate study options available to Business Management students who have started their studies at St Mary’s.

There is also the opportunity to undertake a work placement as part of your degree. The Centre for Workplace Learning offers work-related modules that can be embedded within your studies.

How the degree is taught

Teaching methods

As well as highly interactive lectures, you’ll be working in groups on case studies, listening to lectures from top marketing practitioners, and practising the skills you need to be an effective marketing manager.

You’ll be taught by a team which includes award-winning marketers, excellent lecturers, leading researchers and experienced professionals. You’ll learn using the latest digital resources and techniques.

Assessment methods

You will be assessed in a variety of ways to test knowledge, understanding and skills development throughout your degree. The programme uses a broad range of assessments including business reports, essays, practical exercises, presentations, case studies, examinations, seminar and simulation exercises.

As well as traditional exam-based assessments and coursework, the programme makes use of assessed blogs. Wherever possible, you’ll be assessed using digital methods and feedback.


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Fees and funding

2020/21 fees

  • Home/EU: £9,250*
  • International: £12,250

2019/20 fees

  • Home/EU: £9,250*
  • International: £11,750

* Please note: These fees are annual and may increase in line with inflation each year subject to the Governments review of Higher Education Funding.

Information about tuition fees, student loans and funding your studies can be found within our fees and funding section.

The UK Government has confirmed that EU applicants starting in 2019 or 2020 remain eligible for 'home fee status' and can access financial support.

Additional costs

Your tuition fees will cover the cost of all mandatory elements of your programme.

Additional costs could be incurred depending on optional modules chosen and other projects undertaken. For further information about additional costs please contact

Further information

UCAS Application Timeline