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A marketing job is one of the most exciting and challenging jobs you can have, and Business Management and Marketing is the course to prepare you for it. This degree course will prepare you for a great career in marketing.

  • You will receive a Level 5 Diploma in Management and Leadership from the Charted Management Institute (subject to CMI moderation).
  • Marketing consultancy training
  • Work placement opportunities integrated into the second and third year of the programme.
  • Rose 29 places in the 2023 Complete University Guide
  • Option to study with a placement year of paid work experience

Why study Business Management and Marketing?

Our Business Management and Marketing degree course was designed by top marketing practitioners and academics. It takes into account what employers say about new marketing recruits, what they need from them and this programme aims to meet these needs.

Employers want young marketeers who can:

  • Apply marketing ideas and theories in practical situations – whether in planning what to do or in implementing ideas
  • Use the latest technological innovations, including the web and social media, to plan and deliver marketing campaigns
  • Achieve the best professional management and ethical standards and apply them to the marketing world – with colleagues, businesses and customers 

We aim to give you practical experience through our extensive placement and mentoring programmes, which will equip you with hands-on skills and guidance from industry professionals. You will organise your placement with the help of the Workplace Learning Team and can choose to do it in a location that suits you.

Why St Mary's?

St Mary’s is a small and beautiful campus university in London, with a friendly, professional atmosphere. We are near some of the largest marketing companies and surrounded by successful small businesses who need marketing expertise and welcome placements.

You will learn about contemporary issues in marketing (whatever they may be at the time) throughout the degree, making sure you’re in touch with the latest developments in marketing. 

Completion of the degree leads to dual accreditation:

  • Bachelor's degree in Business Management and Marketing
  • Level 5 Diploma in Management and Leadership from the Charted Management Institute (CMI), subject to CMI moderation.

You’ll also receive the Chartered Institute of Marketing’s Certificate in Professional Marketing if you complete the additional preparation and exams (subject to validation).

About the Foundation Year

Our four-year degree programmes (including a foundation year) provide an alternative route to undergraduate study at university if you do not have the grades to access higher education in the traditional way.

On successful completion of the Business Management Foundation Year pathway you will progress on to the Business Management and Marketing undergraduate degree. You can also choose to study Business Management and Marketing with a placement year of paid work experience.

Placement year

Business Management and Marketing (with a Foundation Year) is also available with a placement year of paid work experience.

Course lead

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Entry requirements

48-72UCAS points required

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We will make you an offer if you are within the tariff band range and you meet subject-specific requirements (where applicable).

For undergraduate programmes we will take into account subjects studied at Level 3, your GCSEs (or equivalent) profile, relevant non-academic achievements outlined in your personal statement, references and your motivation for study.


GCSE Maths grade 4/C, or equivalent evidence of numerical skills, is also a requirement. We offer GCSE equivalency tests for those who need to improve their GCSE grades.

International requirements

International students should check our country-specific pages for equivalents. If English is not your first language you will need to achieve an IELTS score of 6.0 overall with no less than 5.5 in any section (or equivalent).

UCAS Personal statement support

Create your UCAS personal statement through our online builder and we'll email you a copy of your completed version at the end.

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Course content

In the first year, you’ll learn what makes business tick. You’ll need to understand the financial and economic aspects of business, how to manage people and how to organise for success in order to be a successful marketeer. 

In your second year, you’ll focus strongly on marketing. ‘Being a Marketing Manager’ will give you all the skills you need to succeed on your marketing placement later in the year. You’ll learn how to research and understand the behaviour of consumers and industrial customers and the key elements of marketing theory you need to build a great marketing plan in your third year.

In this year, you will choose between taking either Experience and Employment in Business or Investigation in Employment Practice.

Your final year includes an in-depth research project, exploring a particular market, company or situation using the best research techniques and latest theories. You’ll also do a market research and planning project, producing a plan a company can use to achieve its marketing goals. You’ll be trained in marketing consultancy and taught key concepts that make marketing such a fascinating discipline.

Digital marketing has moved from being a special discipline to taking a central role in marketing. Rather than teaching modules specifically about digital marketing, the course builds digital approaches into every aspect of what you are taught.

We’ve also built in coverage of how new digital business models disrupt conventional ways of doing business, and what kind of marketing “disrupters” use, and how “disrupted” companies need to respond. In doing this, we’ve drawn on the work of our team of researchers who focus on digital business models, how they use information, and their effects on markets.

It is possible to gain professional accreditations and certificate exemptions by successfully completing selected core and optional Business Management and Finance modules.

Professional bodies include:

Foundation year

  •  Core
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  •  Core
  •  Core
  •  Core
  •  Core

Year one

  •  Core
  •  Core
  •  Core
  •  Core
  •  Core
  •  Core

Year two

  •  Core
  •  Core
  •  Core
  •  Core
  •  Core
  •  Optional
  •  Optional
  •  Optional
  •  Optional

Year three

  •  Core Option
  •  Core Option
  •  Core
  •  Core
  •  Core
  •  Core
  •  Optional
  •  Optional
  •  Optional

Please note: it is possible that a module listed on the website will not be able to run due to reasons beyond our control. For more information please refer to our course information disclaimer.

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Career opportunities

This degree gives you the knowledge and skills you need to be a great marketer, in a large or small company, in private, public or charitable sectors, at home or abroad. It builds on a great foundation in general management to give you everything you need to get your first marketing job and then succeed in marketing.

The Careers Service has more information on careers and postgraduate study options available to Business Management students who have started their studies at St Mary’s.

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How the degree is taught

Teaching methods

You'll be taught on our beautiful and historic campus located in Twickenham, London.

As well as highly interactive lectures, you’ll be working in groups on case studies, listening to lectures from top marketing practitioners, and practising the skills you need to be an effective marketing manager.

You’ll be taught by a team which includes award-winning marketers, excellent lecturers, leading researchers and experienced professionals. You’ll learn using the latest digital resources and techniques.

Class sizes in year one lectures can be up to 190 students. In year two and three, lectures will be around 70 students as optional modules are chosen. Seminar groups are typically around 30-35 students.

Teaching breakdown

Learning on the course is made up through a combination of:

  • Contact time: 18%
  • Work-based learning: 2%
  • Guided learning: 30%
  • Independent study: 50%

Independent study is a key feature of your degree and is crucial to furthering your knowledge.

You will receive your timetable a week before teaching is due to start at the latest.

Assessment methods

You will be assessed in a variety of ways to test knowledge, understanding and skills development throughout your degree. The programme uses a broad range of assessments including business reports, essays, practical exercises, presentations, case studies, examinations, seminar and simulation exercises.

As well as traditional exam-based assessments and coursework, the programme makes use of assessed blogs. Wherever possible, you’ll be assessed using digital methods and feedback.


We adhere to the university’s policy of providing feedback on assessments within three weeks.

See how your final degree mark is calculated...

Compensated passes

Please refer to the information on compensated passes throughout your degree as outlined in the academic regulations.

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Fees and funding

2023/24 fees

  • Home: £9,250
  • International: £14,850

*Please note: these fees are annual and may increase in line with inflation each year subject to the Governments review of Higher Education Funding

Information about tuition fees, student loans and funding your studies can be found within our fees and funding section.

Additional costs

Your tuition fees will cover the cost of all mandatory elements of your programme.

Additional costs could be incurred depending on optional modules chosen and other projects undertaken.

For further information about additional costs please see our additional costs webpage


A range of scholarships and bursaries are available to new undergraduate students. This includes:

Living costs

A guide to your living costs has been created by our Student Funding Team.

Accommodation costs vary depending on whether you opt for an en suite room and on-site catering. Take a look at our accommodation options and the prices you can expect to pay.

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Further information

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Visit the campus

Upcoming open days

Meet current students, explore our green campus, and find out why St Mary’s could be the place for you.

You'll also get a chance to:

Staff from various teams, including the Student’s Union, Student Funding, and Admissions, will also be around to discuss any questions you may have about studying at St Mary’s.

Book your place now

Campus tours

There are plenty of opportunities for you to explore the campus, even if you can't make it to an Open Day. We run campus tours every Wednesday at 12pm. If you'd like to join us for one of these tours please register your place for your preferred day.

Virtual tour

We know that for it's important to you to see where you'll be living and studying before you make your decision. However, we also know that for many people it's not always easy to make it to the campus.

That's why we've developed a virtual tour of campus, allowing you to explore that facilities and the beautiful views that we have to offer.

Launch the virtual tour

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