Study an MSc Digital Marketing that balances strategic depth with real flexibility
The MSc Digital Marketing Strategy at St Mary's University, London prepares you to think strategically, use AI and analytics confidently, and tell stories that connect – a rare balance of strategic, creative and analytical skills in one master's degree.
Instead of taking formal exams, you'll graduate with a career-ready portfolio, learning directly from industry voices through guest lectures, live briefs and practical workshops. Open to graduates from any discipline, the course combines CIM-aligned curriculum content with a wide choice of optional modules and hands-on use of industry tools.
Graduate fluent in AI, analytics and automation
Generative AI, analytics and automation are embedded throughout the programme, so you'll learn to use these tools critically, responsibly and strategically. You'll gain hands-on experience with industry-standard tools and platforms, with ethics, sustainability and responsible marketing built into every module.
No exams – build a professional portfolio instead
You'll be assessed through brand audits, consultancy reports, campaign portfolios and a live crisis simulation – the real work of a digital marketing team. You'll graduate from this Master's in Digital Marketing with tangible evidence of your skills to show employers.
Designed around professional standards
The curriculum is pre-aligned to Chartered Institute of Marketing (CIM) content, with CIM accreditation to be sought following validation. You'll develop recognised, industry-relevant expertise that reflects what employers and professional bodies expect from today's marketers.
Shape your master's around your career ambitions
Choose from a wide range of optional modules – including digital analytics, social media, international marketing, ethical leadership and entrepreneurship – to develop expertise that matches your professional goals. You'll then apply your learning in a substantial independent applied project, and an optional industry placement module offers the opportunity to gain real work experience.
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Career opportunities
With our MSc Digital Marketing Strategy, you'll develop essential transferable skills, such as communication, independence, and creative problem-solving.
Some examples of job roles and areas of work for graduates of Digital Marketing Strategy MSc, PGDip, PGCert include:
Course content
Modules
These modules are available in the current academic year and are intended to illustrate what may be offered in future years. Modules are subject to change.
Please note: it is possible that a module listed on the website will not be able to run due to reasons beyond our control. For more information please refer to our course information disclaimer.
Entry requirements
2:2
Previous degree
FAQs
This Master's prepares you for a sector reshaped by AI, combining CIM-aligned modules, strategic and creative skills, and hands-on experience with industry tools – tailored to the career you want.
Graduates move into roles across marketing, product, design, and data-led teams – including digital marketing manager, content strategist, brand manager, social media manager, and marketing analyst.
You'll study brand storytelling, content strategy, data analytics, AI in marketing, and customer journey optimisation, putting theory into practice through simulations, industry-style briefs, and real business challenges.
The MSc Digital Marketing Strategy can be studied either full-time over one year or part-time over two years, with both routes starting in September.
You'll gain hands-on experience with the tools professionals use every day, including Google Analytics, Meta Business Suite, and ChatGPT, learning how digital strategies are developed in real organisations.
Fees & funding
September 2026
Home
£11,070
International
£18,780
Alumni discount
A 20% tuition fee discount is available for our alumni (undergraduate and PGCE) planning to study this Master's degree. Those studying for a PGDip of PGCert are not eligible for the discount.
Funding
Except for any iQTS courses, you can check on the UK government website to see if you may be eligible for a loan of up to £12,167 to help with course fees and living costs while you study a postgraduate programme.
Home and international students for non-iQTS courses may also be eligible for external sources of funding. International students should check their eligibility for our International Scholarship.
For more information, please look at our postgraduate funding page.
How the degree is taught
Teaching is active, applied and research-informed. Each 20-credit module runs across around 200 learning hours, made up of 24 hours of lectures, 12 hours of seminars, 24 hours of guided learning and 140 hours of independent study. Weekly interactive lectures introduce and critically frame key ideas, while studio-style seminars and workshops apply them to real and simulated organisations through case studies, journey mapping, experience sprints and live briefs.
- Contact time
- 23%
- Independent study
- 42%
- Guided learning
- 35%
Assessment methods
Assessment is 100 per cent coursework, with no examinations. Methods include:
- strategy, analytics and consultancy reports
- brand and digital service audits
- group presentations and campaign pitches
- campaign and customer experience portfolios
- live, timed crisis simulation • an independent research or applied project.
Who teaches this course?
Apply now
Please note: Applications for September 2027 will open soon.
Make sure to check our step-by-step guide to application process.
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