Skip to main content

Sports Communications and Marketing (with a Foundation Year) BA (Hons)

Start date


UCAS code



4 years

UCAS points

72 - 48

The Times and Sunday Times Good University Guide 2023: Top 10 for Student ExperienceThe Times and Sunday Times Good University Guide 2023: Top 5 for Teaching Quality

Hit the ground running with our practical Sports Communications and Marketing degree

Combine strategy, creativity, and sport with our hands-on Sports Communications and Marketing degree. You will develop thorough knowledge and practical skills while covering topics like:

  • sports journalism and marketing
  • managing sporting events
  • digital design
  • digital marketing and data analytics
  • consumer behaviour and customer insight
  • branding and marketing strategy
  • digital communications and ethics.

Our Sports Communications and Marketing BA is designed by industry experts.

International reputation

Our international reputation for sport allows you to gain unique insight into the industry. You can also join our excellent sports teams and use our world-class sporting facilities, such as the:

Study in the capital

We are only 30 minutes from central London, so you’ll access a hub for sports journalism, marketing, and sports business.

You’ll also have opportunities to explore the biggest brands in global sport, as well as iconic sports venues, such as:

  • Wembley Stadium
  • Wimbledon
  • Lords Cricket Ground
  • Twickenham Stadium.

Excellent teaching and support

You will learn from industry professionals here to aid your growth. Our student, Aikaterini, tells us they were “always encouraged and fully supported”.

The Times and Sunday Times Good University Guide (2023) placed us in the UK’s top 5 for teaching quality.

Work placements: build professional experience

We have strong relationships with leading sports communications and marketing companies in London. You can complete work placements with them to build your skills and network.

About the Foundation Year

Our four-year degree programmes (including a foundation year) provide an alternative route to undergraduate study at university if you do not have the grades to access higher education in the traditional way.

Dr Jacob Johanssen

Associate Professor in Communications

Chat to us


Chat to us

Applying to university can be daunting, and you may have questions about applying, student life, or your course.

Course content


The modules listed below are the modules that were available to students in the 2023/24 academic year and are illustrative of what may be offered for 2024/25. 

Please note: it is possible that a module listed on the website will not be able to run due to reasons beyond our control. For more information please refer to our course information disclaimer.

Entry requirements

80 UCAS points should include at least two B grades at A Level (or equivalent).

We will make you an offer if you are within the tariff band range and you meet subject-specific requirements (where applicable).

For undergraduate programmes we will take into account subjects studied at Level 3, your GCSEs (or equivalent) profile, relevant non-academic achievements outlined in your personal statement, references, and your motivation for study.

72 - 48

UCAS points

UCAS Personal statement support

Create your UCAS personal statement through our online builder and we'll email you a copy of your completed version at the end.

Further Information

For more information about entry requirements please email

Fees & funding

Tuition fees





*Please note: these fees are annual and may increase in line with inflation each year subject to the Government's review of Higher Education Funding.

Information about tuition fees, student loans, and funding your studies can be found within our fees and funding section.

Additional costs

Your tuition fees will cover the cost of all mandatory elements of your programme.

Additional costs could be incurred depending on optional modules chosen and other projects undertaken.

For further information about additional costs please see our additional costs webpage


Find out more about our range of scholarships and bursaries available to undergraduate students .

Living costs

A guide to your living costs has been created by our Student Funding Team.

Accommodation costs vary depending on whether you opt for an en suite room and on-site catering. Take a look at our accommodation options and the prices you can expect to pay.

How the degree is taught

Contact time - 67%

Independent study - 33%

*Contact time includes 35% of guided learning

Teaching methods

You'll be taught on our beautiful and historic campus located in Twickenham, London.

We employ a range of teaching methods across all courses, including lectures, seminars and practical workshops. You will study alongside communications and marketing students specialising in other fields and will benefit from a much richer learning experience as a result.

You will have regular opportunities to meet and network with professionals, drawn from our extensive industry contacts in sport, communications and marketing. We also organise regular field trips to relevant external organisations such as Sky Sports, Twickenham Stadium, the Olympic Park and Wembley Stadium.

As a student, you will have access to regular one-on-one tutorials, particularly in the planning stages of essays and for final major projects. Every student is allocated dedicated project supervisors.

Lecture notes and backup information about all aspects of the degree can be found online for catch-up purposes and members of staff also use social media to share relevant course and industry information.

Most classes range from around 15 to 40 students. Seminars will have a maximum of around 30  students, but will usually be 20 or fewer. For some modules there will be large lecture cohorts of up to 190 students, with smaller seminar groups.

Assessment methods

Each module is normally assessed by a combination of one written and one practical assignment.

You will get the opportunity to undertake your own research, give presentations and design and produce media content and marketing campaigns.

Your final project can be either a written dissertation or practical-based assignment (often a website, film or marketing campaign).


We adhere to the university’s policy of providing feedback on assessments within 15 working days.

Career opportunities

Our Sports Communications and Marketing degree will help you develop essential transferable skills, such as communication, creative problem-solving, and teamwork.

Contact our Career Services at for further information on work and postgraduate opportunities.

Some examples of job roles and areas of work for graduates of undefined include:

sports journalism and media relationssports marketing and brandingsports broadcasting and presentingtalent bookingsports charitiessports and leisure events management

More from St Mary's


Thinking about whether St Mary's is the right place for you? Come and visit it us on campus.


Find out more about the extensive support system available to you at St Mary’s.


Discover the many areas in which our academies are currently researching.


Discover what life is like on our London campus.

Open Days

Open Days are a fantastic opportunity for you to meet academic staff. You'll also be able to look around the campus, speak to current students and find out more about services such as Accommodation, Student Wellbeing and Study Abroad.