Hit the ground running with our practical Sports Communications and Marketing degree
Combine strategy, creativity, and sport with our hands-on Sports Communications and Marketing degree. You will develop thorough knowledge and practical skills while covering topics like:
- sports journalism and marketing
- managing sporting events
- digital design
- digital marketing and data analytics
- consumer behaviour and customer insight
- branding and marketing strategy
- digital communications and ethics.
Our Sports Communications and Marketing BA is designed by industry experts.
Our international reputation for sport allows you to gain unique insight into the industry. You can also join our excellent sports teams and use our world-class sporting facilities, such as the:
- Fitness and Conditioning Suite
- Sir Mo Farah Athletics Track
- Performance Hall
- Biomechanics Laboratory.
Study in the capital
We are only 30 minutes from central London, so you’ll access a hub for sports journalism, marketing, and sports business.
You’ll also have opportunities to explore the biggest brands in global sport, as well as iconic sports venues, such as:
- Wembley Stadium
- Lords Cricket Ground
- Twickenham Stadium.
Excellent teaching and support
You will learn from industry professionals here to aid your growth. Our student, Aikaterini, tells us they were “always encouraged and fully supported”.
The Times and Sunday Times Good University Guide (2023) placed us in the UK’s top 5 for teaching quality.
Work placements: build professional experience
We have strong relationships with leading sports communications and marketing companies in London. You can complete work placements with them to build your skills and network.
About the Foundation Year
Our four-year degree programmes (including a foundation year) provide an alternative route to undergraduate study at university if you do not have the grades to access higher education in the traditional way.
Dr Jacob Johanssen
Associate Professor in Communications
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The modules listed below are the modules that were available to students in the 2023/24 academic year and are illustrative of what may be offered for 2024/25.
Please note: it is possible that a module listed on the website will not be able to run due to reasons beyond our control. For more information please refer to our course information disclaimer.
80 UCAS points should include at least two B grades at A Level (or equivalent).
We will make you an offer if you are within the tariff band range and you meet subject-specific requirements (where applicable).
For undergraduate programmes we will take into account subjects studied at Level 3, your GCSEs (or equivalent) profile, relevant non-academic achievements outlined in your personal statement, references, and your motivation for study.
Fees & funding
*Please note: these fees are annual and may increase in line with inflation each year subject to the Government's review of Higher Education Funding.
Information about tuition fees, student loans, and funding your studies can be found within our fees and funding section.
Your tuition fees will cover the cost of all mandatory elements of your programme.
Additional costs could be incurred depending on optional modules chosen and other projects undertaken.
For further information about additional costs please see our additional costs webpage.
Find out more about our range of scholarships and bursaries available to undergraduate students .
How the degree is taught
Contact time - 67%
Independent study - 33%
*Contact time includes 35% of guided learning
You'll be taught on our beautiful and historic campus located in Twickenham, London.
We employ a range of teaching methods across all courses, including lectures, seminars and practical workshops. You will study alongside communications and marketing students specialising in other fields and will benefit from a much richer learning experience as a result.
You will have regular opportunities to meet and network with professionals, drawn from our extensive industry contacts in sport, communications and marketing. We also organise regular field trips to relevant external organisations such as Sky Sports, Twickenham Stadium, the Olympic Park and Wembley Stadium.
As a student, you will have access to regular one-on-one tutorials, particularly in the planning stages of essays and for final major projects. Every student is allocated dedicated project supervisors.
Lecture notes and backup information about all aspects of the degree can be found online for catch-up purposes and members of staff also use social media to share relevant course and industry information.
Most classes range from around 15 to 40 students. Seminars will have a maximum of around 30 students, but will usually be 20 or fewer. For some modules there will be large lecture cohorts of up to 190 students, with smaller seminar groups.
Each module is normally assessed by a combination of one written and one practical assignment.
You will get the opportunity to undertake your own research, give presentations and design and produce media content and marketing campaigns.
Your final project can be either a written dissertation or practical-based assignment (often a website, film or marketing campaign).
We adhere to the university’s policy of providing feedback on assessments within 15 working days.
Our Sports Communications and Marketing degree will help you develop essential transferable skills, such as communication, creative problem-solving, and teamwork.
Some examples of job roles and areas of work for graduates of undefined include:
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