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Sept 2020

Start date


UCAS code

3 Years



UCAS points
View all requirements


UCAS points
View all requirements

Dr Jon Hackett
Dr Jon Hackett

Programme Director - Film and Communication
020 8240 4174

Apply now

Sports Communications and Marketing is a practical degree that combines specialist industry knowledge with a range of transferable skills in communications and marketing.

Sports Communications and Marketing video

Why study Sports Communications and Marketing?

Designed in collaboration with industry experts, this exciting new course reflects the growing demand for creative and digitally literate graduates with strong marketing communication skills keen to work in the sports industries.

Why St Mary's?

St Mary’s University has an impressive track record of developing successful degree programmes related to sport and the sports industries.

We work closely with some of the leading sports communication and marketing companies in London to offer outstanding work placements that will prepare you for a range of exciting careers in sport, business and media.

The course takes an interdisciplinary approach to communications and marketing by combining industry-specific knowledge with applied skills.

The emphasis placed on work experience, as well as the acquisition of creative design and production skills, will provide you with a unique learning experience and a head-start in a rapidly changing digital world.

The BA (Hons) Communications and Marketing degree course is built around the same common core as four other related courses also on offer at St Mary’s. You can choose modules enabling you to qualify for the award of a degree in Communications and Marketing or specialise in:

Key facts

  • Top university in London for Sport
  • Outstanding work placements
  • Modules taught in collaboration with industry professionals
  • Digital skills training underpinned by critical knowledge and understanding
  • Option to study abroad

QUIZ: Which communications degree should you study at St Mary's?

Course content

Year one

  • Principles and Practices of Communications Core
  • The Media Industries Core
  • Consumer and Audience Behaviour Core
  • Contemporary Marketing Practice Core
  • Digital Production Optional
  • Design and Visual Narratives Optional
  • Digital Marketing and Data Insights Optional
  • Sport, Culture and History Optional

Year two

  • Entrepreneurship and Professionalism Core
  • Marketing Strategy and Implementation Core
  • Research Methods in Social Sciences Core
  • Sports Journalism and Media Relations Core
  • Behavioural Economics Optional
  • Popular Culture and Business Optional
  • Managing Sports Events Optional

Year three

  • Ethics in Communications and Marketing Core
  • Global and Social Economic Trends Core
  • Independent Study Project Core
  • Sports Marketing Campaign Core
  • Political Communication Optional
  • Industry Placement Optional
  • Building a Start-up Business Optional
  • Entrepreneurial and Online Journalism Optional
  • Responsive Design Optional
  • Data Visualisation: Critical Analysis and Presentation Optional
Please refer to the programme specification document for a summary of the programme.

Career opportunities

The skills and knowledge acquired on this degree will ensure that you can secure employment in the sports communications and marketing industries and a range of other sectors where multimedia production, design and marketing skills are in high demand.

This could be a sports charity, a media relations company or a major sports brand. The work experience opportunities that we offer will greatly enhance your CV and aims to give you a head start in the workplace.

    The Careers Service has more information on careers and postgraduate study options available to Sports Communications and Marketing students who have started their studies at St Mary’s.

    There is also the opportunity to undertake a work placement as part of your degree. The Centre for Workplace Learning offers work-related modules that can be embedded within your studies.

    How the degree is taught

    Teaching methods

    We employ a range of teaching methods across all courses, including lectures, seminars and practical workshops. You will study alongside communications and marketing students specialising in other fields and will benefit from a much richer learning experience as a result.

    You will have regular opportunities to meet and network with professionals, drawn from our extensive industry contacts in sport, communications and marketing. We also organise regular field trips to relevant external organisations such as Sky Sports, Twickenham Stadium, the Olympic Park and Wembley Stadium.

    As a student, you will have access to regular one-on-one tutorials, particularly in the planning stages of essays and for final major projects. Every student is allocated dedicated project supervisors.

    Lecture notes and backup information about all aspects of the degree can be found online for catch-up purposes and members of staff also use social media to share relevant course and industry information.

    Assessment methods

    Each module is normally assessed by a combination of one written and one practical assignment.

    You will get the opportunity to undertake your own research, give presentations and design and produce media content and marketing campaigns.

    Your final project can be either a written dissertation or practical-based assignment (often a website, film or marketing campaign).


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    Fees and funding

    2020/21 fees

    • Home/EU: £9,250*
    • International: £12,250

    2019/20 fees

    • Home/EU: £9,250*
    • International: £11,750

    * Please note: These fees are annual and may increase in line with inflation each year subject to the Governments review of Higher Education Funding.

    Information about tuition fees, student loans and funding your studies can be found within our fees and funding section.

    The UK Government has confirmed that EU applicants starting in 2019 or 2020 remain eligible for 'home fee status' and can access financial support.

    Additional costs

    Your tuition fees will cover the cost of all mandatory elements of your programme.

    Additional costs could be incurred depending on optional modules chosen and other projects undertaken. For further information about additional costs please contact

    Further information

    UCAS Application Timeline