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Sports Communications and Marketing is a practical degree that combines specialist industry knowledge with a range of transferable skills in communications and marketing.
  • St Mary's University is the top university in London for Sport.
  • Students gain digital skills training underpinned by critical knowledge and understanding.
  • Modules are taught in collaboration with industry professionals.
  • Rose 26 places in the 2023 Complete University Guide
  • Option to study with a placement year of paid work experience
Chartered Institute of Marketing logo

Why study Sports Communications and Marketing?

Designed in collaboration with industry experts, this exciting new course reflects the growing demand for creative and digitally literate graduates with strong marketing communication skills keen to work in the sports industries.

Why St Mary's?

St Mary’s University has an impressive track record of developing successful degree programmes related to sport and the sports industries.

We work closely with some of the leading sports communication and marketing companies in London to offer outstanding work placements that will prepare you for a range of exciting careers in sport, business and media.

The course takes an interdisciplinary approach to communications and marketing by combining industry-specific knowledge with applied skills.

The emphasis placed on work experience, as well as the acquisition of creative design and production skills, will provide you with a unique learning experience and a head-start in a rapidly changing digital world.

Placement year

Sports Communications and Marketing is also available with a placement year of paid work experience.

Chat to a student

Useful information

Course lead

Dr Jacob Johanssen headshotDr Jacob Johanssen
Associate Professor in Communications

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Entry requirements

96-112UCAS points required

Check how many points your grades are worth

Calculate your total UCAS points

80 UCAS points should include at least two B grades at A Level (or equivalent).

We will make you an offer if you are within the tariff band range and you meet subject-specific requirements (where applicable).

For undergraduate programmes we will take into account subjects studied at Level 3, your GCSEs (or equivalent) profile, relevant non-academic achievements outlined in your personal statement, references and your motivation for study.

International requirements

International students should check our country-specific pages for equivalents. If English is not your first language you will need to achieve an IELTS score of 6.0 overall with no less than 5.5 in any section (or equivalent).

UCAS Personal statement support

Create your UCAS personal statement through our online builder and we'll email you a copy of your completed version at the end.

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Course content

Year one

  •  Core
  •  Core
  •  Core
  •  Core
  •  Core
  •  Optional
  •  Optional

Year two

  •  Core
  •  Core
  •  Core
  •  Core
  •  Core
  •  Optional
  •  Optional

Year three

  •  Core
  •  Core
  •  Core
  •  Optional
  •  Optional
  •  Optional
  •  Optional

Please note: it is possible that a module listed on the website will not be able to run due to reasons beyond our control. For more information please refer to our course information disclaimer.

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Career opportunities

The skills and knowledge acquired on this degree will ensure that you can secure employment in the sports communications and marketing industries and a range of other sectors where multimedia production, design and marketing skills are in high demand.

This could be a sports charity, a media relations company or a major sports brand. The work experience opportunities that we offer will greatly enhance your CV and aims to give you a head start in the workplace.

Most of the optional work placements take place in the Greater London area. Some might be in central London, but there are also a number of suitable Communications and Marketing organisations in west London.

The Careers Service has more information on careers and postgraduate study options available to Sports Communications and Marketing students who have started their studies at St Mary’s.

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How the degree is taught

Teaching methods

You'll be taught on our beautiful and historic campus located in Twickenham, London.

We employ a range of teaching methods across all courses, including lectures, seminars and practical workshops. You will study alongside communications and marketing students specialising in other fields and will benefit from a much richer learning experience as a result.

You will have regular opportunities to meet and network with professionals, drawn from our extensive industry contacts in sport, communications and marketing. We also organise regular field trips to relevant external organisations such as Sky Sports, Twickenham Stadium, the Olympic Park and Wembley Stadium.

As a student, you will have access to regular one-on-one tutorials, particularly in the planning stages of essays and for final major projects. Every student is allocated dedicated project supervisors.

Lecture notes and backup information about all aspects of the degree can be found online for catch-up purposes and members of staff also use social media to share relevant course and industry information.

Most classes range from around 15 to 40 students. Seminars will have a maximum of around 30  students, but will usually be 20 or fewer. For some modules there will be large lecture cohorts of up to 190 students, with smaller seminar groups.

Teaching breakdown

Learning on the course is made up through a combination of:

  • Contact time: 23%
  • Work-based learning: 2%
  • Guided learning: 33%
  • Independent study: 42%

Independent study is a key feature of your degree and is crucial to furthering your knowledge.

You will receive your timetable a week before teaching is due to start at the latest.

Assessment methods

Each module is normally assessed by a combination of one written and one practical assignment.

You will get the opportunity to undertake your own research, give presentations and design and produce media content and marketing campaigns.

Your final project can be either a written dissertation or practical-based assignment (often a website, film or marketing campaign).

Feedback

We adhere to the university’s policy of providing feedback on assessments within three weeks.

See how your final degree mark is calculated...

Compensated passes

Please refer to the information on compensated passes throughout your degree as outlined in the academic regulations.

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Facilities

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Fees and funding

2023/24 fees

  • Home: £9,250
  • International: £14,850

*Please note: these fees are annual and may increase in line with inflation each year subject to the Governments review of Higher Education Funding

Information about tuition fees, student loans and funding your studies can be found within our fees and funding section.

Additional costs

Your tuition fees will cover the cost of all mandatory elements of your programme.

Additional costs could be incurred depending on optional modules chosen and other projects undertaken.

For further information about additional costs please see our additional costs webpage. 

Scholarships

A range of scholarships and bursaries are available to new undergraduate students. This includes:

Living costs

A guide to your living costs has been created by our Student Funding Team.

Accommodation costs vary depending on whether you opt for an en suite room and on-site catering. Take a look at our accommodation options and the prices you can expect to pay.

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Meet your lecturers

  • Dr Jon Hackett
    Head of Department - Communications, Media and Marketing
    •
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Further information


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Visit the campus

Upcoming open days

Meet current students, explore our green campus, and find out why St Mary’s could be the place for you.

You'll also get a chance to:

Staff from various teams, including the Student’s Union, Student Funding, and Admissions, will also be around to discuss any questions you may have about studying at St Mary’s.

Book your place now

Campus tours

There are plenty of opportunities for you to explore the campus, even if you can't make it to an Open Day. We run campus tours every Wednesday at 12pm. If you'd like to join us for one of these tours please register your place for your preferred day.

Virtual tour

We know that for it's important to you to see where you'll be living and studying before you make your decision. However, we also know that for many people it's not always easy to make it to the campus.

That's why we've developed a virtual tour of campus, allowing you to explore that facilities and the beautiful views that we have to offer.

Launch the virtual tour

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UCAS Application Timeline

1

UCAS Apply Opens

You will be able to register and begin your application, but won't yet be able to submit it.

May (year before entry)

Find out more about the application process
2

Completed applications can be submitted to UCAS

From September you'll be able to submit your UCAS application. Universities will start making decisions on applications.

September (year before entry)

Find out more about the application process
3

UCAS application deadline

You will need to submit your application by this date.

January 26th

Find out more about the application process
4

UCAS Extra opens

If you've used all five choices, but are not holding any offers, you might be able to add another choice.

Late February

Find out more about UCAS Extra
5

Replying to offers

Your deadline for replying to your offers depends on when you received all your decisions by. If you miss your deadline, UCAS will automatically decline all your offers

Spring/Summer

Find out more about the application process
6

Late applications are entered into Clearing

If your application is received after 30th June, it will be entered into Clearing.

30th June

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7

UCAS Extra application deadline

If you've used all five choices, but are not holding any offers, this will be your last chance to add an Extra choice.

Early July

Find out more about UCAS Extra
8

Clearing Opens

Clearing vacancies will be displayed in the UCAS search tool.

Early July

Find out more about Clearing
9

Clearing hotline opens

On A-Level results day, we open our Clearing hotline. If you're eligible to apply through Clearing, you'll be able to apply to us via phone.

Mid-August

Find out more about Clearing
10

Adjustment opens

If you've exceeded the conditions of your firm choice, you may be able to apply for an alternative course.

Mid-August

Find out more about the application process
11

Final application deadline

This is the final opportunity to apply for a course beginning in that year.

September

Find out more about Clearing
12

Clearing closes

This is your final chance to apply through Clearing. Please note: you will not be able to apply for Primary Education beyond mid-September.

October

Find out more about Clearing