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Sports Communications and Marketing is a practical degree that combines specialist industry knowledge with a range of transferable skills in communications and marketing.

  • St Mary's University is the top university in London for Sport.
  • Students gain digital skills training underpinned by critical knowledge and understanding.
  • Modules are taught in collaboration with industry professionals.
  • There are opportunities for work placements and study abroad.
Sports Communications and Marketing video

Why study Sports Communications and Marketing?

Designed in collaboration with industry experts, this exciting new course reflects the growing demand for creative and digitally literate graduates with strong marketing communication skills keen to work in the sports industries.

Why St Mary's?

St Mary’s University has an impressive track record of developing successful degree programmes related to sport and the sports industries.

We work closely with some of the leading sports communication and marketing companies in London to offer outstanding work placements that will prepare you for a range of exciting careers in sport, business and media.

The course takes an interdisciplinary approach to communications and marketing by combining industry-specific knowledge with applied skills.

The emphasis placed on work experience, as well as the acquisition of creative design and production skills, will provide you with a unique learning experience and a head-start in a rapidly changing digital world.

The BA (Hons) Communications and Marketing degree course is built around the same common core as four other related courses also on offer at St Mary’s. You can choose modules enabling you to qualify for the award of a degree in Communications and Marketing or specialise in:

QUIZ: Which communications degree should you study at St Mary's?

Entry requirements

96-112 UCAS points required

BBC - CCC

A Levels

DMM - MMM

BTEC Extended
Diploma

View alternative requirements

To calculate your expected UCAS points, please use the UCAS Tariff calculator.

80 UCAS points should include at least two B grades at A Level (or equivalent).

Requirements for other qualifications (including BTECs, Irish Highers, Scottish Highers, International Baccalaureates and Access Courses) are also available. For more information please email apply@stmarys.ac.uk.

We will make you an offer if you are within the tariff band range and you meet subject-specific requirements (where applicable).

For undergraduate programmes we will take into account subjects studied at Level 3, your GCSEs (or equivalent) profile, relevant non-academic achievements outlined in your personal statement, references and your motivation for study.

International requirements

International students should check our country-specific pages for equivalents. If English is not your first language you will need to achieve an IELTS score of 6.0 overall with no less than 5.5 in any section (or equivalent).

We now accept IELTS Indicator test results as proof of your English language level.

Course content



Year one

  • Principles and Practices of Communications Core
  • The Media Industries Core
  • Consumer and Audience Behaviour Core
  • Contemporary Marketing Practice Core
  • Digital Production Optional
  • Design and Visual Narratives Optional
  • Digital Marketing and Data Insights Optional
  • Sport, Culture and History Optional

Year two

  • Entrepreneurship and Professionalism Core
  • Marketing Strategy and Implementation Core
  • Research Methods in Social Sciences Core
  • Sports Journalism and Media Relations Core
  • Behavioural Economics Optional
  • Popular Culture and Business Optional
  • Managing Sports Events Optional

Year three

  • Ethics in Communications and Marketing Core
  • Global and Social Economic Trends Core
  • Independent Study Project Core
  • Sports Marketing Campaign Core
  • Political Communication Optional
  • Industry Placement Optional
  • Building a Start-up Business Optional
  • Entrepreneurial and Online Journalism Optional
  • Responsive Design Optional
  • Data Visualisation: Critical Analysis and Presentation Optional

Please note: it is possible that a module listed on the website will not be able to run due to reasons beyond our control. For more information please refer to our course information disclaimer.

Career opportunities

The skills and knowledge acquired on this degree will ensure that you can secure employment in the sports communications and marketing industries and a range of other sectors where multimedia production, design and marketing skills are in high demand.

This could be a sports charity, a media relations company or a major sports brand. The work experience opportunities that we offer will greatly enhance your CV and aims to give you a head start in the workplace.

Most of the optional work placements take place in the Greater London area. Some might be in central London, but there are also a number of suitable Communications and Marketing organisations in west London.

The Careers Service has more information on careers and postgraduate study options available to Sports Communications and Marketing students who have started their studies at St Mary’s.

How the degree is taught

Teaching methods

You'll be taught on our beautiful and historic campus located in Twickenham, London.

We employ a range of teaching methods across all courses, including lectures, seminars and practical workshops. You will study alongside communications and marketing students specialising in other fields and will benefit from a much richer learning experience as a result.

You will have regular opportunities to meet and network with professionals, drawn from our extensive industry contacts in sport, communications and marketing. We also organise regular field trips to relevant external organisations such as Sky Sports, Twickenham Stadium, the Olympic Park and Wembley Stadium.

As a student, you will have access to regular one-on-one tutorials, particularly in the planning stages of essays and for final major projects. Every student is allocated dedicated project supervisors.

Lecture notes and backup information about all aspects of the degree can be found online for catch-up purposes and members of staff also use social media to share relevant course and industry information.

Most classes range from around 15 to 40 students. Seminars will have a maximum of around 30  students, but will usually be 20 or fewer. For some modules there will be large lecture cohorts of up to 190 students, with smaller seminar groups.

Teaching breakdown

Learning on the course is made up through a combination of:

  • Contact time: 23%
  • Work-based learning: 2%
  • Guided learning: 33%
  • Independent study: 42%

Independent study is a key feature of your degree and is crucial to furthering your knowledge.

You will receive your timetable a week before teaching is due to start at the latest.

Assessment methods

Each module is normally assessed by a combination of one written and one practical assignment.

You will get the opportunity to undertake your own research, give presentations and design and produce media content and marketing campaigns.

Your final project can be either a written dissertation or practical-based assignment (often a website, film or marketing campaign).

Feedback

We adhere to the university’s policy of providing feedback on assessments within three weeks.

See how your final degree mark is calculated...

Compensated passes

Please refer to the information on compensated passes throughout your degree as outlined in the academic regulations.

Fees and funding

2020/21 fees

  • Home/EU: £9,250*
  • International: £12,250

* Please note: These fees are annual and may increase in line with inflation each year subject to the Governments review of Higher Education Funding.

Information about tuition fees, student loans and funding your studies can be found within our fees and funding section.

The UK Government has confirmed that EU applicants starting in 2020 remain eligible for 'home fee status' and can access financial support.

Additional costs

The degree provides essential learning resources via our Library and specialist equipment is available via our Mac suites and technicians. This is so that you don't need pay extra for these resources, though you may wish to buy some textbooks to have your own copies.

You might have to pay travel costs for transport to work placements. The University will generally try to reimburse public transport costs for field trips.

Scholarships

A range of scholarships and bursaries are available to new undergraduate students. This includes:

Living costs

A guide to your living costs has been created by our Student Funding Team.

Accommodation costs vary depending on whether you opt for an en suite room and on-site catering. Take a look at our accommodation options and the prices you can expect to pay.

Facilities

View all facilities

Further information


Teaching staff

Dr Jon Hackett profile photo Dr Jon Hackett
Programme Director - Film and Communication

jon.hackett@stmarys.ac.uk

Robin Birn Robin Birn
Module Convenor

robin.birn@stmarys.ac.uk

Charles Little Charles Little
Senior Lecturer - Sports Management

charles.little@stmarys.ac.uk

Dr Daragh Minogue profile photo Dr Daragh Minogue
Principal Lecturer and Course Leader - Sport Journalism

daragh.minogue@stmarys.ac.uk

Damian O'Byrne profile photo Damian O'Byrne
Programme Director (Foundation Year Lead)

damian.obyrne@stmarys.ac.uk

Bruce Rigal profile photo Bruce Rigal
Head of Department - Business, Law and Society

bruce.rigal@stmarys.ac.uk

Dr Maria Mellins profile photo Dr Maria Mellins
Senior Lecturer - Film and Screen Media and Criminology and Sociology

maria.mellins@stmarys.ac.uk

Visit the campus

Open days

Attending an open day is a fantastic opportunity to get an insight into what life is like as a St Mary's student. During the day you'll have the chance to:

  • Speak to current students to hear about their experiences so far
  • Meet your future academics to put a name and a face to who you'll be learning from
  • Take a tour of the University and the on-campus accommodation options
  • Get involved with activities going on across campus as you explore new surroundings

Book your place now

Campus tours

There are plenty of opportunities for you to explore the campus, even if you can't make it to an Open Day.

We run campus tours every Wednesday at 12pm. If you'd like to join us for one of these tours please register your place for your preferred day.

Sports Communications and Marketing video

Virtual tour

We know that for it's important to you to see where you'll be living and studying before you make your decision. However, we also know that for many people it's not always easy to make it to the campus.

That's why we've developed a virtual tour of campus, allowing you to explore that facilities and the beautiful views that we have to offer.

Launch the virtual tour

UCAS Application Timeline