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Dave Williams




Dave is a practitioner lecturer with over 30 years of industry experience.

He worked in PR and sponsorship agencies before 10 years with sports brand, Puma followed by 16 years in athlete management (particularly in rugby union).

During this time, he also ran projects in sponsorship consultancy, sport retail, and publishing.
Dave has been a module leader part-time at St Mary's since 2018 as well as teaching at other institutions in his specialist, sport business fields: marketing, communication, sponsorship.

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