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Our student recruitment strategy

Strategic aim

We aim to increase our student numbers by an average of 5% each year to 2025.

The continued success of our University relies on our ability to attract students in the context of a complex and highly competitive environment for higher education. To ensure St Mary's remains a vibrant place to learn, we will ensure that the University continues to grow. Growth will be pursued in a sustainable way that avoids undermining the strong sense of community for which St Mary's is renowned. 

Key objectives

  • Provide new courses and qualifications for new age groups with innovative methods of delivery and accelerated routes to degrees
  • Build work experience and/or volunteering into all our programmes
  • Ensure that all our programmes are relevant in a rapidly changing world
  • Strengthen our relations with schools and institutions that have traditionally sent students to St Mary's and extend the number of schools and institutions with which we have a close relationship, particularly in our local area
  • Expand our recruitment strategy internationally
  • Increase our taught postgraduate programmes and research, ensuring that they are linked to professional standards where possible
  • Develop apprenticeship degrees with industry
  • Grow business sponsorship of our postgraduate programmes