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Marketing strategy and implementation

This module will examine current approaches to the development and implementation of marketing management strategies and to explore marketing models and decision tools which can be used by the manager as an aid to the decision-making process. 

This Level 5 course provide students with an overview of marketing management strategies and explores the various marketing models that can be used in business practice. It will introduce students to marketing decision tools and make students aware of the links between marketing practices, social responsibility and marketing ethics

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Dates and times

  • Lectures: 2hours per week
  • Seminars: 1hours per week 


The full cost is £1,600. The deposit cost is £50.


The module covers:    

  • Role of Marketing Management
  • Assessing Marketing Opportunities
  • Marketing Management Approaches.
  • Marketing Management in Action
  • Social Responsibility and Marketing Ethics

The course is assessed via...

A summative coursework Marketing plan (equivalent to 2,400 words).and a Group Presentation.

The marketing plan requires students to put into practice the knowledge and skills in marketing management that they have developed during the module. It will therefore assess their ability to translate theory and evidence into a meaningful strategy. The group presentation enables students to demonstrate their professional group work skills and to present materials face-to-face. 

The formative assesment for this module, students will be required to write a 750 word report detailing a situation-analysis of a given case study.


MGT4009 Contemporary Marketing Practice


Successful students will receive a certificate of attendance and a transcript detailing 20 credits at Masters level. Please note that the transcript will follow once internal and external quality assurance processes have been completed.

Find out more

For more information about this course please contact the Short Courses team:
Tel: 020 8240 4321