Alessandro is the subject lead of PG Business Programmes and senior lecturer in marketing at St Mary's University. Previously, he successfully served as the course lead for the MSc Marketing programme. He teaches across the MSc Marketing and MSc International Business Management. His teaching focuses on Digital Marketing, Digital Business and Global Marketing. However, in the past, he taught also Statistics Applied to Marketing, Quantitative Methods of Research, Political Marketing and Business Management.
Alessandro worked as a Digital Marketing Manager, Marketing and Sales Manager, Fundraiser and Start-up Consultant. He has a Bachelor's degree in Business Administration and a Master's degree in Business Management. Before commencing his doctoral studies he obtained an MRes in Business Management. Alessandro obtained a PhD in Political Marketing and Social Media use.
Alessandro research interests cover Marketing, Political Marketing, Digital Marketing, Social Media, Social Capital and Marketing Ethics.