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Dr Rubina Moniz Vieira

Lecturer - Business Management

Dr Rubina Moniz Vieira

About Research

Tel: 020 8240 2347


Rubina is a Business Management lecturer, having joined St. Mary’s in 2013. Her primary lecturing responsibilities are on the ‘Research Methods’ modules across the undergraduate and postgraduate programmes.

Rubina’s research interests are centred around the service sector, Tourism and Hospitality development, sustainability, and innovation, as well as on Diasporas and Mobilities. She has been a consultant with the Confederation of Tourism and Hospitality for over a decade. She was also an external examiner for Manchester Metropolitan University, between 2017 and 2019, and worked as an associate lecturer and assessor at the University of Sunderland in London, Anglia Ruskin University and BPP University.

Rubina has a degree in International Relations from the Universidade de Lisboa, and an MA in Tourism Management from the University of Westminster. In 2022, she concluded a PhD at Edinburgh Napier University on ‘Tourism, Diaspora, and Mobilities’.


Research profile


  • Nadda, V. Tyagi, P. K. Moniz Vieira, R. Tyagi, P. (2023). Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector. IGI Global. DOI: 10.4018/979-8-3693-0650-5.
  • Nadda, V. Tyagi, P. K. Moniz Vieira, R. Tyagi, P. (2023). Implementing Sustainable Development Goals in the Service Sector. IGI Global. DOI: 10.4018/979-8-3693-2065-5.
  • Nadda, V. K. Singh, S. Mulindwa, D. Moniz Vieira, R. (2015). Role of social media in Tourism, Handbook of Research on Global Hospitality and Tourism Management. IGI Global. pp 142-162.

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