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Communications and marketing foundation year pathway

On successful completion of the Communications and Marketing Foundation Year pathway you will progress on to your chosen degree programme from the list below:

View entry requirements

Course content

Along with four core Foundation Year modules, this pathways includes two communications-based modules.

Branding, Logos and Promotion

This module will focus on the ways in which contemporary businesses have evolved into multinational brands. The role of corporate identity, branding and logos will be considered in reference to a variety of industries, focusing on widely recognised brands and their reputation and prominence in the marketplace. Through case studies of four sets of industries, the significance of branding in contemporary business as well as everyday life will be highlighted.

Becoming an Efficient Communicator

This module seeks to introduce students to the principles of interpersonal communications, through a mixture of theoretical and practical approaches. Students will learn about the elements of communication, as well as models for interpersonal, group and public communications. The role of technologies of mass, mobile and social media will be highlighted. Students will be encouraged to make links between theoretical models of communications and real-world applications of them, through assessments that develop their communication practice.

Thinking Critically, Creatively and Ethically

This module explores what makes “thinking” rigorous and logical, and how to detect specious arguments or ideas based on prejudice or fallacies in reasoning.

It will also encourage students to start reflecting on how to present ideas in creative and critical ways, whilst developing a strong understanding of the constant need to be ethical.

Personal Learning Competencies

This module introduces the students to learning in HE and provides them with a framework for reflection and understanding of their own personal learning identity as well as tools for continuing educational success.

Taking a Professional Approach

This module will equip students with the knowledge, confidence and practical skills to help them to develop their employability skills.

Students will be introduced to the workplace through a short observation and will work independently and in groups to understand and recognise work-related success and build their own potential.

The Individual Project

This module is an opportunity for students to expand their knowledge in an area of their choice. Students will work closely with a supervisor to choose a topic of interest for investigation.

Alongside pursuing their interest in a topic, students will engage with academic research skills such as finding sources, building an argument and organising ideas, design and delivery of output, and will require planning, preparation, research and autonomous working. Students will produce a portfolio of work.

This module will also culminate in a small “conference” where all students showcase their findings. 


Please note: all information is correct at the time of publication. However, course content is regularly updated and this may result in some changes, which will be communicated to students before their programme begins. Modules listed may either be core or optional; you may not be able to study all your first choice modules.