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Academic spotlight: Dr Elizabeth Farrier-Williams

Lecturer in Marketing

Dr Elizabeth Farrier-Williams

My job combines lecturing and building effective student experience strategies. I enjoy the informal conversations I have with students, where I get to know their academic, employability, and social interests. 

Take advantage of the staff offering their support, the employability workshops and events taking place. Our lecturers have vast experiences across a range of business careers; and all are open to sharing interesting stories and supporting you in your journey.

An interview with Dr Elizabeth Farrier-Williams

Why did you choose to work at St Mary’s?

I came from a large university and wanted to work at a small institution that would enable me to build a strong relationship with the students. It is a progressive university, constantly trying to enhance the student experience and responding to student needs.

Do you have any tips for someone looking to begin a career in Business related industries?

Take advantage of the staff offering their support, the employability workshops and events taking place. Our lecturers have vast experiences across a range of business careers; and all are open to sharing interesting stories and supporting you in your journey. The employability team will come to classes and promote events throughout the year for you to engage with, whether that’s work experience, CV writing workshops, or mentoring programmes.

Which past experiences do you bring to your lecturing?

I have a PhD in student values and the student experience at university; and previously, I worked in a student union and within marketing departments in a university. I keep up-to-date with current higher education practices and believe in communicating with students to continually develop my teaching. I work very closely with industry experts and invite them as guest lecturers to share their experiences.

What is your favourite part of your job?

My job combines lecturing and building effective student experience strategies. I enjoy the informal conversations I have with students, where I get to know their academic, employability, and social interests. I teach marketing, and I really enjoy using current marketing methods that businesses are using every day in my teaching, as I believe it is more interesting and relevant.

Can you tell us a bit about your research?

I have continued to explore the student journey and am currently researching how we can co-create value by working with students. In addition, I am working with other institutions to explore how we can build stronger student experience strategies.

View Elizabeth's academic profile